The marketing drum at Microsoft beats on and new advertisements have finally surfaced for your viewing pleasure. The new direction in the campaign features a noticeable lack of Seinfeld and churros, but it finally takes on the damaging Mac vs PC ads which Apple first debuted several years ago. For many PC enthusiasts this is the real kick start of the Vista ad campaign, and in many ways is long overdue. For years Apple has stereotyped Windows user’s as pie chart obsessed corporate stooges who resist the very notion that computing can be fun. The Microsoft ads hope to demonstrate the diversity of the over one billion users across the world who use Windows everyday and are proud proponents of the platform. The campaign also features a new face to represent the PC, which ironically turns out to be an internal Microsoft employee named Sean Siler. Sean claims he was one of many who auditioned for the role of the PC and his duties at Microsoft otherwise involve work on IPv6. His email address (provided at the bottom of the ad) sends back an automated out of office response directed toward curious observers. Try it yourself by sending an email to email@example.com or hit the jump to read the transcript and see the ads for yourself.
The chipmaker claims that Fusion for Gaming can enhance a computer’s performance by up to 10%. Although it might actually prove to be handy, the chances of it being worth as much as AMD’s rhetoric suggests are slim to none. The beta is only meant for Windows Vista 32 and can be downloaded here.
Both her campaign manager and the FBI confirmed the news of her account being hacked, which began circulating after the appearance of the leaked screenshots on WikiLeaks. You will not be able to have a look at the screenshots yourself, in case your peeping faculties have been roused by the news, as they have been taken down.
The hackers are said to have only counted on their social engineering skills – by collecting or guessing personal information required for password recovery – and Yahoo’s flimsy, lax password-recovery process for breaking into her account. All said, the hack has exposed Palin’s inexpedient habit of conducting state business using a personal e-mail account.
After fighting the ill-advised fight for nearly two weeks, the powers that be at EA finally decided to take a walk on the sane side. In a statement released today, EA promised to add a touch of intelligent design to Spore's ridiculously restrictive DRM by doing the following:
Expand the number of eligible machines from three to five.
Continue to offer channels to request additional activations where warranted.
Expedite our development of a system that will allow consumers to de-authorize machines and move authorizations to new machines. When this system goes online, it will effectively give players direct control to manage their authorizations between an unlimited number of machines.
Additionally, the Spore Online Account system will soon receive an overhaul -- allowing up to five unique identities per account.
The question, however, is whether any of this actually matters. Spore is still wrapped in the slimy tendrils of DRM, and just because EA decided to lop off a few doesn't mean the publisher has mopped up all of the bad blood it's managed to accrue. But what's your take?
More price cuts are on the horizon from Intel, with some processors soon to reach their end of life (EOL), say motherboard makers. As DigiTimes reports it, Intel will announce product discontinuance notices (PDNs) for the Core 2 Extreme QX9770 and QX9650 in the first quarter of 2009. PDNs will also be sent out for four quad-core chips, one of which is the Q9450 and ten dual-core CPUs, including the E8300.
Specific numbers haven't been released, but come October 19, Intel is expected to cut the price of the Core 2 Quad Q8200 and Q6600, Core 2 Duo 7300, and Pentium E2220 and E2220 CPUs. Around the same time the chip maker will launch its Core 2 Duo E7400.
In November, look for Intel to release a Core 2 Quad Q8300 clocked at 2.5GHz, Pentium E5300 clocked at 2.6GHz, and a dual-core Celeron E1500 at 2.2GHz. Prices in thousand-unit quantities will sit at $224, $86, and $53 respectively.
And finally, on January 18, 2009, Intel plans to launch the Core 2 Duo E7500 (2.93GHz, $133) and will make the following price cuts:
Core 2 Quad Q8200 from $193 to $183
Core 2 Duo E7400 from $133 to $113
Pentium E5200 from $84 to $76
Pentium E2200 from $84 to $64
Celeron E1400 from $54 to $43
Keep in mind that none of this is official, with Intel declining to comment on the price cuts and product launches.
Windows Live has come a long way since it was first introduced as a Microsoft brand in 2006. The first wave bolted Hotmail, Messenger, and Spaces into a single download. In last year's second wave, tools like SkyDrive, Events, Photo Gallery, LiveWriter, Calendar, and Family Safety joined the family, along with support for mobile devices. This week, Microsoft rolled out its third wave, adding a new member to the Windows Live family (Movie Maker) and new features to several existing programs (Messenger, Photo Gallery, Writer, Toolbar, and more). We've already told you about the new features in Hotmail, so join us after the jump to find out what's new and improved.
Lenovo's X200 tablet appears to bring the whole package. The sex appeal becomes evident at first glance, and it's hard not to want to run your fingers down all 12.1 inches of its touchscreen (damn you, Freud!). But not all the beauty is on the outside, and the X200 sports some pretty respectable specs.
At just 3.5 pounds, the customizable tablet accepts Core 2 Duo processors up to 1.86GHz with up to 4GB of RAM. Optional upgrades include a 128GB SSD, WiMax, integrated webcam, noise canceling mic, and thumbprint reader. Throw the tablet on the optional UltraBase port and the integrated Intel GMA4500 will output 1080P HD content through the DisplayPort.
Lenovo claims just over 4 hours with the standard 4-cell battery, or 10 hours with the 8-cell upgrade.
In case you missed it, Intel earlier this week officially released its Dunnington-based 7400 server CPUs. Dunnington has garnered attention in the press for being a six-core processor, and also for being the first Intel chip to sport a monolithic design, meaning all six cores come on a single die. Dunnington's predecessor, the 7300 series Tigerton, was a quad-core processor two dual-core chips wedged onto a single slice of silicon.
But Dunnington is no big deal, according to AMD. Jon Fruehe, worldwide market development manager for the rival chip maker, dubbed Dunnington as nothing more than a "benchmark chip" and a "placeholder" until Intel can move away from an external memory controller.
Fruehe also huffed at Intel having the first six-core CPU, saying it's just a glued together triple-dual core processor with 50 percent more cores than the quad-core and costing 50 percent more, but only offering 30 percent more performance. He also pooh-poohed the 130W TDP rating (early reports indicate first run Core i7 processors will also be rated at 130W), and downplayed Tigerton's success, saying market share gains can be attributed to AMD being late with Barcelona.
Is Fruehe's criticism of Intel's Dunnington architecture valid, or did someone just take a whiz in his Wheaties?
You may not have been aware, but the universe had been out of whack for a short period. But now order is fully restored with Bill Gates regaining his position as the world's wealthiest man according to Forbes, a designation he lost briefly to Warren Buffet. And with an estimated fortune worth around $57 billion, Gates now enjoys a comfortable lead over No. 2 Buffet, who after a 15 percent decrease since February of this year now sits at $50 billion.
But Gates isn't the only Microsoft elite doing superbly well. Co-founder Paul Allen is ranked 12th with a net worth of $16 billion, while Ballmer claims the 16th spot with $15 billion. Between the three, that comes to $88 billion, enough to buy more than 317 million retail boxed copies of Windows Vista Ultimate.
Don't feel bad if you didn't make the list. Forbes says you "only" need $1.3 billion to qualify, so if you weren't among the 32 new entrants, it just means you're not trying hard enough.
We've all heard that what goes up must certainly come down (that Sir Isaac Newton was a smart cookie), but what happens when something keeps going up? In this case, you name it Google and ride the financial wave hoping the 'Midas touch' never wears off.
To call Google a search giant is no longer accurate, as it neglects to mention everything else the company has going for it. Now Google can add to its resume as owning the 10th highest brand name value, according to a study by BusinessWeek and Interbrand.
The ranking reflects a big jump from 20th place where Google sat last year. But with a value that has increased 43 percent to $25.6 billion, the company moved way up the chart and now trails just four other technology companies (IBM, Microsoft, Nokia, and Intel). Meanwhile, IBM overtook the second spot on the chart, knocking Microsoft down to third.
Coca-Cola remains in the top spot, but could it be long before Google starts nipping at its heels?