Ready, aim, SPEND! That's the approach Microsoft is planning for Bing, its new search engine, Advertising Agereports. How much coin is Redmond prepared to spend to market Bing (previously code-named Kumo)? Somewhere is the $80-100 million range, Ad Age says, compared to Google's non-recruitment ad spending in 2008 of around $13 million. But, can spending 6-8 times as much as Google give Bing the jump it needs?
Microsoft's ad push (helmed by ad-agency powerhouse JWT) will not, unlike the recent anti-Apple campaign, mention Microsoft's search rivals - instead, the planned ads will ask consumers if search works as well as they'd like.
How about the product itself?
People who've seen the Microsoft product suggest it's useful and has some nifty filtering tools, even though it's not a markedly different-looking interface, at least for text search (some of the multimedia search results, however, do look quite different from how Google currently displays them).
When will Bing shove aside Live Search? The Register says "June," and also suggests keeping an eye on the D: All Things Digital conference this week for more details.
Microsoft continues its quest to convince people to watch TV on their PCs with today’s announcement that Netflix subscribers can finally stream more than 12,000 movies and TV episodes through Windows Media Center. But there’s a catch; two, actually.
This week, Microsoft is releasing another series of test (aka "fake") updates for Windows 7 (Redmond released test updates for Windows 7 Beta 1 back in February). As with the test updates for Windows 7 Beta 1, the test updates for Windows 7 RC are designed to make sure that the Windows 7 update mechanism is working properly.
The release started Tuesday, so you may already have some test updates set to arrive on your system. Most will install automatically, but KB970420 must be installed manually through Windows Update. According to PC World, as many as ten test updates may be sent. Look for the phrase "Test Update" when you review Windows Update history.
Speaking of Windows Update and Windows 7 RC, 32-bit users should make sure they've installed the update referred to in KB970789, released late last week. This fixes a major show-stopping bug affecting folders created under the root folder and the applications that try to access them.
Is it time to put a shiny new Windows 7-based computer on your holiday shopping list? Yes, it is. Redmond has finally made it official - Windows 7 is coming out this year. In an interview with Cnet's Ina Fried, Microsoft Senior VP Bill Veghte confirmed that "We [Microsoft] are tracking well to a Windows 7 holiday."
So, what makes it possible to roll out Windows 7 early? Veghte points to a couple of factors:
Excellent early feedback from Windows 7 RC
Higher level of partner support for Windows 7, notably from graphics chip vendors as well as those already receiving Windows 7 logo certification
To learn more, keep an eye on the Microsoft Tech-Ed 2009 conference opening today in Los Angeles. If you're using Windows 7 RC as your primary OS, how close do you think it is to being "ready to roll?" Join us after the jump and tell us.
One of the best-kept secrets about Windows 7, its support for a Virtual Windows XP mode, has become a potential headache for a lot of computer users who want to keep running fussy legacy apps under Windows 7. To maintain high system performance, Virtual Windows XP Mode requires the processor to support hardware virtualization (and the system BIOS must enable the feature).
As ZDNet's Ed Bott reports, trying to figure out which Intel processors have hardware virtualization (known in IntelLand as VT support) requires a lot of time with the Intel Hardware Spec Finder. Ed spent the time, so you don't have to wonder about Intel desktop or mobile CPUs (but check the update on page 1 for news about some CPUs that are getting updated to add VT support).
What about AMD CPUs? That's a bit easier to figure out, thanks to a statement from an AMD spokesperson quoted by Cnet:
All CPUs AMD is currently shipping, except Sempron, include AMD-V and therefore support XP mode.With the exceptions of Sempron-branded processors and Turion K8 Rev E processors, all notebook processors shipped by AMD include AMD-V and therefore support Windows 7 XP mode. With the exceptions of Sempron-branded processors and pre-Rev F Athlon branded processors, all of the desktop processors shipped by AMD include AMD-V and therefore support Windows 7 in XP mode. Also, all AMD Opteron processors shipped by AMD from Rev F forward include AMD-V.
Want an even easier way to get the virtualization scoop on your systems? PCWorld recommends the SecureAble test page at the Gibson Research Corporation website. Run SecurAble to determine if your processor supports hardware virtualization, hardware data execution protection (DEP) and to learn if it's a 32-bit or 64-bit CPU. Give SecurAble a try and let us know if you found any surprises about your system.
Microsoft's latest Windows version, Windows 7, has already proven to be too popular for the Internet's own good. Back in January, Microsoft planned to offer the Windows 7 beta to only 2.5 million lucky downloaders over a two-week period, but that didn't last long. As servers crashed under the weight of digital "gold rush" fever, Redmond extended the date to February 10th while lifting the download cap.
This time, with early demand for Windows 7 RC from TechNet and MSDN members crashing servers at the end of April, Microsoft is telling the public to relax:
You don't need to rush to get the RC. The RC will be available at least through July 2009 and we're not limiting the number of product keys, so you have plenty of time.
Wondering how to get more product keys the easy way? Having problems restoring a file backup you made with Windows 7 Beta to Windows 7 RC? Join us after the jump.
Should you be worried about the July 1, 2010 "drop dead" date for the Windows 7 RC released today? Not according to Acer. In an interview with Pocket-Lint's Chris Hall, Bobby Watkins, Acer UK's Marketing Director, says that October 23, 2009 will be the day that Windows 7 will be available.
Believable? One comment from a US-based reader points out that October 23
...comes at the end of the major U.S. back-to-school selling season and could postpone buying by thousands of people in order to get into the 30-day free upgrade cycle [Acer says that purchases 30 days or less before the Windows 7 release qualify for a free upgrade]. The Microsoft OEM's will absolutely hate this date because it will cost them money.
On the other hand, the date falls comfortably before the holiday season (Microsoft missed the 2006 holiday season with Windows Vista).
For your chance to sound off about how close Windows 7 RC is to being ready to roll, join us after the jump.
AutoRun and AutoPlay, Microsoft's "dangerous duo" for launching programs from CD/DVD and other removable media types, have become among malware authors' favorite infection vectors - and Microsoft has finally said, "enough already!"
A research study by Forefront Client Securitycited by the Engineering Windows 7 blog determined that infections that can be started with AutoRun amounted to 17.7% of detected infections in the second half of 2008.
Although AutoRun was originally designed strictly for optical media, it can be used for other types of media. For example, you can create an autorun.inf file that adds the program on the media to the AutoPlay menu Windows displays, and change the default icon to make the malware program mimic a legitimate program. Conficker used this method to spread, as illustrated here.
Starting in Windows 7 RC, Microsoft has changed how both AutoRun and AutoPlay work:
AutoPlay no longer supports AutoRun on non-optical removable media. An autorun.inf file on a USB or other type of non-optical removable media will be disregarded. Only AutoPlay options that pertain to the types of files on the media will be listed.
When AutoPlay displays programs present on the media, the dialog now states that those programs will be run from the media.
To learn more about these changes, and to find out what other Microsoft operating systems will eventually get similar protection, join us after the jump.
Softpedia reports that pirated copies of Windows 7 will be provided with security updates, update rollups, and even service packs. What is Microsoft thinking? Is Redmond promoting piracy?
The idea of providing security and other updates to pirated copies as well as legit copies of Windows might seem crazy, but here's the reasoning, straight from Paul Cooke, director of Windows Client Enterprise Security:
Keeping a machine up to date is one of the first steps in helping ensure that they remain reliable, compatible, and safe from threats when they are online. Some of the most famous incidents of malicious software infection have come after security updates were publicly available from Microsoft - Blaster, Zotob, Conficker and Sasser, just to name a few. Rest assured that we at Microsoft are committed to making sure that security updates are available to all of our users to help ensure a safe online experience for everyone.
Note that Cooke is laying the blame for many recent security problems where it belongs: on users and companies who will not upgrade their software to block such threats. By continuing the recent policy of allowing users of non-genuine Windows to receive security updates, Microsoft is saying, in effect, 'don't blame us if unpatched systems are compromised.'
However, don't think that Redmond's turning a patched eye to either casual piracy or software counterfeiting. Pirated copies of Windows 7 won't be eligible for some of Microsoft's goodies, and Softpedia points out that counterfeit copies of Windows often come with a "free" bonus: malware.
For your chance to sound off on security for software pirates, join us after the jump.
Tuesday, Microsoft clarified exactly what Windows 7 users will need if they want to run XP Mode (officially known as XP Virtual Machine). Although it appeared initially that XP Mode would include Windows XP SP3, Cnet's Ina Fried reports that users will need to supply their own licensed copies of Windows XP SP3 to go along with the free XP Mode download for Windows 7 Professional, Enterprise, or Ultimate editions.
As we reported Monday, XP Mode will indeed require hardware virtualization support in the processor, meaning that low-end processors as well as some older mid-range and high-end processors from Intel and AMD won't support XP Mode. Microsoft also states that computers will need at least 2GB of memory to run XP Mode. Thankfully, potential XP Mode users won't need to wait until after Windows 7 ships to see if XP Mode works for them: Fried states that Microsoft will roll out a beta of XP Mode at the same time as Windows 7 RC - May 5th for most of us.
To find out who will be happiest with XP Mode, and how to manage it, join us after the jump.