Effectively immediately, any webmaster can open a Kindle Bookstore and integrate it into their website, Amazon announced on Tuesday. Amazon says it takes just a few seconds to embed the Kindle for the Web widget into a website, and once in place webmasters can begin earning referral fees through the Amazon Associates Program for sales originating from the site.
"Kindle for the Web makes it possible for bookstores, authors, retailers, bloggers or other website owners to offer Kindle books on their websites and earn affiliate fees for doing so," said Russ Grandinetti, Vice President, Kindle Content. "Anyone with access to a web browser can discover the seamless and consistent experience that comes with Kindle books. Kindle books can be read on the $139 third-generation Kindle device with new high-contrast Pearl e-Ink, on iPads, iPod touches, iPhones, Macs, PCs, BlackBerrys and Android-based devices. And now, anywhere you have a web browser. Your reading library, last page read, bookmarks, notes, and highlights are always available to you no matter where you bought your Kindle books or how you choose to read them."
Amazon's announcement comes just one day after Google unveiled a cloud-based eBookstore of its own called Google eBooks. Both services feature a reading app integrated into the browser, with the advantage perhaps going to Amazon for offering referral fees.
