(This was written before Steve Jobs died, and it was never intended to be disrespectful, only slyly satirical. Because of publishing schedules, it is only appearing now. I admired Jobs and I will sincerely miss his presence in the consumer electronics industry. His influence went far beyond his own company. He was a human catalyst accelerating the pace of computer evolution to warp speed.)
1984 was and still is a year forever tainted by George Orwell’s novel of the same name. Orwell, “Big Brother”, and even the year itself have become shorthand terms for totalitarianism or anything that even hints of it, whether it’s a security camera or a political philosophy you disagree with or Microsoft’s Windows validation software. “Orwellian” is a way of saying “like the Nazis, but without Godwin’s Law.
During the 1984 Super Bowl broadcast, Apple showed one of the most memorable commercials ever filmed. If you’ve never seen it, you can probably find it on YouTube. Directed by Blade Runner’s Ridley Scott, the commercial shows a woman in a track suit running through a totalitarian environment. She dashes past all the drone-like people sitting on benches and hurls a hammer at a huge screen that represents the Big Brother of George Orwell’s novel, 1984.
