NPD: Only 9% of US Internet Users Are Pirates
Content owners tend to speak frequently about the huge problem that p2p donwloads have caused for their businesses. A recent recording industry report said the music business would "struggle to survive unless we address the fundamental problem of piracy." A new report from NPD group, however, lets us all know how big of a problem piracy really is. As it turns out, only 9% of American internet users are pirates.
The data comes from the fourth quarter of 2010, and illustrates the rate of decline in p2p. Just three years ago, NPD found the rate to be 16% in the US. The rate of users isn't the only interesting statistic here. Average illegal downloads fell from 35 per quarter in 2007, to only 18 in the most recent survey.
The numbers from NPD do not include direct download services or illegal streaming sites. Still, the stats show that piracy may not be the fundamental problem that many industries would have us believe. As more reasonable and legal content alternatives reach the market, people will likely keep the trend away from p2p going. Have you given up your piratical ways in recent years?