YouTube to Try Its Hand at Live Programming
YouTube superstars will soon have a chance to become, um, YouTube super-duper stars as the video sharing sites gets ready to dive into live programming. YouTube Live, as the show is being called, will kick off on November 22 in San Francisco and feature recognizable stars like Will.i.Am and singer Katy Perry, along with talents from the the likes of 20-year-old Esmee Denters known for her amateur videos singing cover versions of popular songs.
"The value of YouTube is we've created this platform that's been driven by the community, so this is in reaction to that," said YouTube spokesman Chris Di Cesare. "Having a community event that the community values benefits all involved."
Roughly 50 entertainers responsible for more than 2.5 billion video views are scheduled to appear on YouTube Live. The Google-owned video sharing site also said it plans to hold follow-up events to YouTube Live, but made no mention of what those events might entail.