For some unknown reason YouTube has decided to make possible real-time searches of comments. Seriously? Comments are the thing you avoid on YouTube, expressing either gross immaturity or venting some real, and ofttimes inappropriately placed, anger. If there is a good thing about YouTube comments is we’re subjected only to a few of them--and they are easily ignored.

So why do this? Marshall Kirkpatrick, of ReadWriteWeb, suggests that companies might find it useful--to track the things that people are saying about them or their products.

After reading some of searched comments I’m not so sure companies would want to know what people are saying. Not the people posting on YouTube anyway. Give it a try. Type in any innocuous term. Count down how many entries until you read something obscene or vulgar (or worse). In my few searches I didn’t get past the top five.

Image Credit: YouTube