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As it turns out, YouTube’s recent addition of their theater mode will be used for not only longer high-def videos, but full-length feature films as well. One of Hollywood’s biggest (and still unnamed) movie studios could be adding content to the site as early as next month.
Google has been in talks with major film companies for months about launching ad-supported movies on YouTube, and two unnamed executives stated that the deal wouldn’t be sealed immediately, “But it's going to happen. I would say you can expect to see it, if all goes well, sometime within the next 30 to 90 days.”
Currently Hulu is the leader in online hi-def video and YouTube is hoping to take a shot at the throne. Hulu has found an honorable halfway point between ads and content, but it remains unclear that YouTube will be able to replicate that. Google has yet to disclose any specifics, but a spokeswoman commented, “We are in negotiations with a variety of entertainment companies. Our goal is to offer maximum choice for our users, partners, and advertisers.” While blanket statements are fun, they leave much to be desired.
I suppose, with most deals like this one, we’ll have to wait and see what happens.
Image Credit: YouTube and Fox Searchlight