YouTube Experimenting with Lightweight “Feather” Video Pages
As more demands are placed on your hardware infrastructure you’ve got two choices: (1) increase your hardware infrastructure; or (2) make your hardware infrastructure more efficient. Google’s been grappling with the problem of late, and has decided that option (2) the the preferable way to go.
Google is working to diminish the amount of bandwidth it takes to service each user request. Google has already lightened the load on its homepage. The next logical place to trim some serious fat is at YouTube.
To reduce latency on videos, Google Labs has devised Feather, now in beta, which delivers YouTube pages without a lot of extras. The Feather edition of YouTube does away with search suggestions, comment posting, viewing all comments, video rating, and customization of the embedded player. The downside: not all videos will be available under the Feather option.
The upside is that Feather trims an astounding amount of bandwidth. Videos can be viewed at 52 KB rather than a more typical 391 KB. Which means more videos can be delivered to more users--without having to make big investments in back-end hardware.
Image Credit: Google, Kristjan Aunver/Flickr