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Jonathan "Fatal1ty" Wendel might be the LeBron James of videogames. Think about it -- the kid has endorsement deals coming out of his eyeballs, he's the guy most fans love to hate, and like LeBron, he's never won an NBA championship. LeBron's been in commercials for McDonalds and Gatorade, and not to be outdone (well, maybe a little), Fatal1ty is lending his name to snack foods.
Yep, as unappealing as a fistful of Nuts of Destruction might sound, it will be one of a new series of exclusive Fatal1ty branded products by GamerFood. In case you missed it, we said Nuts of Destruction (cue the Beaves and Butthead giggles). Other Fatal1ty food will include Cashews of Chaos (honey roasted cashews) and Seeds of Victory (original sunflower seeds).
"I am excited to partner with GamerFood, because I felt snacks for gamers have been seriously lacking in this industry and I loved their mission to create the ultimate gaming lifestyle food," said Johnathan Wendel, also known as Fatal1ty. "Packed with protein and antioxidants on top of the energy supplements, GamerFood energizes and fills you up during intense gaming sessions. It provides a sustaining energy that is key for pro and casual gamers who want to perform at their best."
Failing that, you could always down a gallon of Monster if the thought of devouring Fatal1ty's Nuts of Destruction (ancho chili lime-flavored peanuts) doesn't sound the least bit appealing.
Image Credit: GamerFood
Comments are closed on this article
bingojubes
December 09, 2011 at 2:42pm
what exactly is the gamer good at? i do not think i have ever seen any of his gameplay. i know back in the day he had a 1300$ motherboard that was probably BTX or something. why are companies not using other pro-gamers? i guess i have never seen any of his other products, besides sound cards, headsets, motherboards.
mellamojay
December 08, 2011 at 1:53pm
The HATE here is just laughable. The dude is making money by doing what he loves and franchising his name out there. IT IS OBVIOUSLY WORKING if the companies are still paying him. I dont buy his products because they are not the best deal for the money but guarantee that if EVGA brought him on and put out a GTX 580 with his name on it for 200 bucks that kicked ass, everyone of you would buy it. Quit your hating on a guy for being successfull just because you are a basement troll.
tekknyne
December 08, 2011 at 1:12pm
I bought some 2gb x2 OCZ Fatality ddr2's about 2 years back. After mail in rebate, they were $20 total. Thank you OCZ. Far as Fatality... well, the sticks were hidden in my case, so at least it was easy to bury my shame.
steevonson
December 08, 2011 at 11:00am
I'm going to hold out for the Fatal1ty Hemodialysis machine.
ApathyCurve
December 08, 2011 at 10:10am
A professional video gamer is like a professional ditch digger: a figure to be pitied, not admired.
firefox91
December 08, 2011 at 8:02am
It is great how this crap is being marketed as if gamers actualy burn calories sitting on their ass playing games. Give me a break. I play games and I love them. But I am not so blind to think that games have any comparison to real athetics. If they wanted to truthfully market gamer food, it would be the Fatal1ty Salad with light dressing or the line of Fatal1ty Rice Cakes.
misha573
December 08, 2011 at 7:14am
Okay, gaming is not that much of a spectator sport (or is it). Either you're a participant or you're not. You either game alone, with others for fun, or in true competition.
So, its not like basketball, football, american football (yes, not the same as football that you actually play with your foot that americans call soccer, but the rest of the WORLD knows as football), baseball, cricket, volleyball, etc. So, there is no watching awesome athleticism at play...unless you're looking at keyboard combos, mouse clicks, eye movements, really? (If that's the case, some folk need to get a life or something) So, do gamers really have idols in the gaming world? Or are they all just the competition?
Do manufacturers really improve sales with pasting this guy's handle all over their product? Or do they alienate prospective buyers?
When I'm looking for a board, a sound card, mouse, keyboard, or just about anything really, do I buy the product tagged with this guy's handle? You've got to be kidding. Even if it is the best product out there I stay away from it like its got a flesh eating virus.
I agree with the overall feeling. Glad the fella got some cheddar, but please...enough already. If you're gonna brand the stuff at least have some of the same without the branding...even the snacks. That way, like other sports, you have the regular product, then the colourful, branded, and perhaps tweaked a little, limited edition stuff.
Oh, and yeah, gamers should eat healthy if they're not already doing so.
Game on.
mellamojay
December 08, 2011 at 2:12pm
Troll? You can not be that stupid to actually believe what you just posted. Last I checked in EVERY one of the sports you just listed you are either a participant or not. lets swap basketball in your sentence of "Okay, gaming is not that much of a spectator sport (or is it). Either you're a participant or you're not. You either game alone, with others for fun, or in true competition." and see if its exactly the same as StarCraft 2.
"Okay, Basketball is not that much of a spectator sport (or is it). Either you're a participant or you're not. You either play alone, with others for fun, or in true competition."
Yup it checks out. You are either a participant playing basketball or just a spectator just like in StarCraft. You either play basketball alone shooting hoops, or with friends or in competition.
Go check out a GLS finals and tell me the crowd is not doing the exact same thing as a basketball fan watching their favorite team. No one needs to stare at their hands, eyes or keycombos to appreciate the skill involved in doing what they are doing in a game. If it doesnt make sense to you its just like me or many others watching rugby or cricket. I can not appreciate the skill because I have no idea what is going on BUT that doesnt mean they are not skilled or playing in a sport.
Just like football where I can throw the ball, I can also play a game of starcraft 2 or League of Legends but there are people out there who can do it a hell of a lot better than I can and I can appreciate that level of dedication and skill. Beyond that the idea of having gaming idols is the same as having ANY idol. People have idols because they admire what those people are able to do and wish to be like them. If I am a kid who would love to be a pro SC2 gamer when I get older why not idolize idra or whoever for their skill and work habits?
You talk smack on manufacturers pasting this guys name on something like they havent been doing this for YEARS with every damn product on the planet. If you dont like the guy dont buy his endorsed products but dont hate on him for making money. Thats like me bashing Michael Jordan for putting his name on some shoes. If you dont like it, more than likely you are not the target audience and should just move on.
Also, if you are so insecure with yourself that you would actually pass on a superior product because of it being endorsed by someone then you need to get your priorities straight. By the way... last i checked there are MANY other companies that make sunflower seeds and bags of nuts for you to suck on that are not endorsed by him.
Consider the troll fed.
blackdog
December 08, 2011 at 5:23am
Ok enough already, there are already enough products I won't buy because this guy's name is on it like a motherboard with a bios that has him glaring at you while trying to make adjutments. I don't begrudge anyone their fame or moment in the sun but enough already. And does he actually eat the stuff???
newegg911
December 07, 2011 at 7:36pm
Lol...gaming lifestyle fuel. I'm as interested in Fatility branded food as I am Mr. Peanuts video games.
The Corrupted One
December 07, 2011 at 5:45pm
Eh..
I say that gamers should eat healthfully so they can affrord not excersising very much.
Cool idea though.
Rift2
December 07, 2011 at 4:48pm
I take drugs to help with my FPS shooters I'm actaully addicted to the stuff.
newegg911
December 07, 2011 at 7:41pm
"I take drug to help with my FPS shooters I'm actually addicted to the stuff"
Amphetamines are actually proven to improve reaction times in low to moderate doses. And for most people when used reasonably are arguably safer than all those silly energy products that aren't very effective.
Gameaholic1337
December 07, 2011 at 3:28pm
Kudos to the guy for actually making money as a gamer but as a gamer myself I don't want another gamer's name all over my stuff. I can understand branding a video game on a peripheral such as a Diablo 3 or Battlefield 3 mousepad because maybe I'm a fan of that game but I don't see people being fans of gamers or gaming teams in the way that they are fans of football teams or basketball players. Fata1ity is to gaming peripherals as Dr. Dre is to Beats audio. Slap some branding on something and charge a premium price for it. I really don't think this guy is involved in the development of these products and even if he was and his input made them better, I still wouldn't want his name on it. I think that most of the success of these products comes from the association with the Mortal Kombat franchise rather than some pro gamer.
limitbreaker
December 07, 2011 at 2:40pm
LoL.
That's hilarious! But are gamers really that different from other people that they need special food msde just for them? Will these "gamer food" be placed in the animal section between cat food and dog food?
bloodgain
December 07, 2011 at 2:26pm
Of course, what he should have said was, "Now even non-gamers can have my nuts in their mouths!"
Any decent smack-talking gamer would have seized that opportunity. I am very disappointed in Fatal1ty.
Holly Golightly
December 07, 2011 at 1:55pm
Wow, what funny naming! I like the idea of food for gamers, but why does it have to have that guy's name all over it?
I got two words for Fatal1ty... Sell Out!
B_H
December 07, 2011 at 1:53pm
I now know what the first hipster felt like when he first uttered the words: "I liked ____ before it was cool". Who would have thought it would come to this.
shommy2002
December 07, 2011 at 1:38pm
i will stick with the beer... I call it beer... yep no stupid names... drink it up if you like that idea too!
don2041
December 07, 2011 at 1:01pm
He should be modeling body condoms, after all you are what you eat
