Yahoo Plans Tighter Integration with Facebook
Yahoo is taking this whole Facebook thing pretty seriously. Earlier this year, the search company started allowing users to preview messages from their Facebook friends right on their Yahoo homepage, and going forward, the company plans to tie the two services even more closely together.
Sometime in the first half of 2010, Yahoo will roll out is support of the Facebook Connect service, which is a universal ID that lets people automatically log into participating sites using their Facebook account. The service also keeps Facebook friends in the loop about activities taking place on third-party sites. As it applies to Yahoo, the company announced it will let users of its email, photo sharing, and other online products link their content and goings-on right into Facebook.
This tighter integration, Yahoo says, will drive visitors back to Yahoo. And that's something that's important as the company looks for ways to grow and expand under CEO Carol Bartz, who took the position back in January of this year.