Being an early adopter doesn't always net you bragging rights. Just ask your neighbor how his HD-DVD player is working out for him, or your co-worker what he bought with his Apple gift card after being one of the first to own an iPhone. And in the world of PCs, being the first to own a Geforce GTX 280 means you're stuck watching others pay $499 for the same videocard you plopped down $649 for just weeks ago.

It's because of this that XFX's latest announcement comes as an epic win for its customers. The company says it wants to "thank you for your loyalty and believing in the XFX brand," and to prove it, XFX is issuing up to $120 cash back for anyone who purchased an XFX-brand Geforce GTX 280 or 260 videocard between June 16, 2008 and July 11, 2008. This from the same company that offers a double-lifetime warranty on all its videocards.

XFX says it will be posting more details in the next few days, and in the meantime, eligible customers are being asked to provide their name and email address.

Image Credit: XFX