Wolfenstein Has a Very Strange Money-Back Guarantee
Wolfenstein Has a Very Strange Money-Back Guarantee
Posted 08/12/2009 at 9:18pm
| by Nathan Grayson
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Pick your battles? What does that even mean? Raven Software certainly doesn’t seem to know, as it’s challenged EA’s Madden football franchise to a popularity contest. And let’s be honest here: While Wolf may be a big dog among hardcore gamers, Madden traditionally ranks as one of the top five best-selling games each and every year. If Wolfenstein does manage to pull off an upset, though, the spoils of war will be great, and – even better – Raven plans on spreading the wealth.
See, Raven Software designer Manveer Heir claims that, if Wolfenstein outsells Madden 10 in August and you’re following him on Twitter, he’ll personally pay you back the money you spent on his game. Will Wolfenstein actually score an underdog victory? Almost certainly not – but Manveer’s bold proclamation is easily one of the most interesting “marketing” techniques we’ve ever seen.
And hey, if you were struggling to decide which of the two August releases would pocket your hard-earned money, just look at it this way: If you help Wolfenstein outsell Madden, you can then use your newly refunded cash to nab Madden. So get to it, people! At the cost of one overly daring man’s livelihood, we can get two games for the price of one! Everybody (except Mr. Heir) wins!
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August 13, 2009 at 5:03am
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ElderJefferson
August 13, 2009 at 5:01am
It's actually not a bad marketing strategy. It drums up interest, and there will certainly be enough crack heads out there that will buy wolf with the hopes that it outsells one of the most popular games of all time. Free advertisement and increased sales. What more could you ask for?
By the way, I'm starting a fund for my son's college expenses and am only asking that everyone donate $1. Should the donations exceed the amount of tuition taken in by the university - I will refund every dollar I receive! What are you waiting for!? =D
D3lt4
August 13, 2009 at 4:53am
Madden, play the same crap every year for 60 dollars,
Here are some of the highlights:
- Advanced no-innovation-AI
- Very Slight last year *almost* graphic upgrade
- Same crap as last years madden
- YOU ARE playing a video game about a sport in which someone is actually playing the sport
- you feel as though you have some athletic ability
- When its done, you almost sort-of had a workout
BUY NOW!
thegamepro
August 12, 2009 at 11:43pm
very interesting technique. It could work like a magnet, just like how cell phone providers let you call other people on the same network for free.
Could I buy all 10 million copies, get all my money back, and then resell all my stock for dirt cheap and make an enormous profit? hmmm...
bjtalbot
August 13, 2009 at 12:13pm
You bring up an excellent point.
The fact is, they probably already know how many units of Wolfenstein are being ordered by retailers and being shipped by the publisher.
They can then compare that to the units of Madden 10 being shipped (if they don't know the exact figure, they can estimate based on previous years).
So, this is probably an empty statement. And like someone here said, a way to get people to follow Ravensoft on twitter.
Vegan
August 12, 2009 at 9:53pm
Madden will sell more in that month than Wolfenstein will for the entirety of its retail shelflife. This is just a stunt to get people to follow Ravensoft on twitter.
Gailim
August 12, 2009 at 9:28pm
I'm sure his publisher is LOVING this idea
there is no way this is happening, even if it does outsell madden, he wont pay up.
majorsuave
August 13, 2009 at 3:54am
The publisher is Activision, I`m pretty sure they don`t care that much.
They will have 5 new 'Hero' games out before the end of the year as well as a new Call of Duty, If Wolfenstein brings in an extra penny good, if not .... well I think Mr. Kottick will still find sleep.
nekollx
August 13, 2009 at 9:11am
I think people are missing the big picture. He basicly found a way to fight Piracy. Think about it...
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