Windows RT Tablet Licenses May Cost OEMs More Than $80 A Pop

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TechLarry

Who would want to pay the Microsoft Tax when there are fine alternatives (without stupid Baby Blocks) already available?

The Win7 Phone is a failure for a reason. Ballmer just can't get his head wrapped around that. I guess it's a traction problem Bwahahaha.

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livebriand

Now why would I pay extra for a Windows RT tablet, with far fewer apps and all, when I can get an Android tablet that does just as much? This is bound to fail.

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whr4usa

despite somewhat misunderstood terminology ifnot somewhat deceptive headliners this is the "initial run, low volume" System Builder (not "Royalty OEM" i.e. HP, Dell etc.) pricing for BOTH Windows RT and Office 15's included basic version on ARM platforms

Office 2010 Home and Student retail MSRP is $120 and "Royalty OEMs" typical pay 33-44% off retail MSRP putting the cost around $50 or $40 for office & $30 or $40 for the OS

when you consider that fee includes all updates, most drivers, online services like cloud storage, a formfactor-optimized browser, full office suite, xbox live integration in some form etc. which are things most vendors have been forced to provide on their own tab to compete in the marketing space with the unholy alliance of BBYS & AAPL this is very reasonable

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mattatooski

I would have thought, with Micro$oft being so late to the tablet market, that they would given their software away for a very minimal price or even free. At least until they had some sort of market penetration. To charge that much, with already established operating systems out there, is simply setting up Win8 tablets to fail.

They will advertise that Win8 tablets can be so much more than consumption devices, but as we already know, that is only a half truth .....

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DeltaFIVEengineer

What was everyone expecting? Microsoft isn't going to ride into battle on their trusty white steed and wave a magic wand over the tablet sector while proclaiming that their licenses are going to be $9.99 from thence forth. Please.

Microsoft has their heads in the sand at a level that only RIM could replicate. They've become the antiquated dinosaur that IBM turned into during the 90s and the sooner everyone accepts that reality, the better off Microsoft will be. They are long overdue for a massive restructuring from the top down and hopefully their shareholders will get their collective s*it together and demand change.

If Windows 8 fails, change could be on the horizon. If it's even a borderline success, it'll be business as usual for the foreseeable future.

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warptek2010

You make some valid points, I especially like the Dinosaur analogy. They do seem to be heading into IBM territory. I blame Balmer. Microsoft has never been the same since Gates left his full time position. I've said it before and I'll say it again. This Balmer guy looks like he's not all there.

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whr4usa

with all due respect both of yal need to get better informed about all of the changes brought about in microsoft because of ballmer

I don't particularly like the guy much and I miss Gates, he can't be readily replaced like any leader whom has helped changed the world, not by himself of course but we certainly wouldn't be where we're today without him...

that said whether you're talking about pushing down the costs of engineering new hardware and formfactors or pushing forward new standards where there were no strong leaders and where previously philosophy more than feasability dominated especially where it relates to security and all of its underlying tenants or heterogenous management you can thank microsoft for that especially since Ballmer, you wouldn't be seeing 4K videos on youtube, 1080p screens and USB ports on android, efficient linux drivers for all modern hypervisors, standards for class drivers for USB 3.0, sensors of all kinds, secondary displays etc. for Apple, Samsung, RIM and Google to make use of (well crAple probably won't, since they like 'reinventing' everything i.e. AirPlay et al.)

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DeltaFIVEengineer

I understand what you're trying to say but I don't think the logic behind the argument is very sound.

A universal truth that most everyone recognizes as Microsoft's greatest success is the percentage of OS market share that Windows maintains. I don't think that will change unless a major shift in the technology occurs that completely changes personal computing. However, to say that Microsoft is largely responsible for other's innovations makes little sense.

I don't believe that Ballmer is a driving creative force behind Microsoft. He seems to be more of a screaming, finger-pointing top executive who stays out of the mix and expects his engineers to deliver the next big thing because he told them to deliver it. Once I start reading stories about Ballmer cruising around the office and sticking his nose into every project they have to give his input, I'll believe in the effectiveness of Ballmer's rule. Until that happens, he's just another loud-mouth blow-hard who got to where he was by riding other's coattails.

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whr4usa

...you'd be surprised how much code and manhours Microsoft contributes to major open-source projects including Linux and Xen

the logic behind the argument is quite sound, you just fail to inform yourself of the facts

...and Ballmer isn't an engineer just a CEO whom has done an excellent job of reorganizing the company he inherited and pursuing new opportunities

that said I definitely agree that he's no creative driving force but effective leadership doesn't require creativity or technical adeptness

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DU00

Having played around with the latest Transformer Pad (TF300T) for about a week, I can't see myself using a tablet for anything but media consumption, browsing, and viewing Office files here and there. For that phone/current tablet OSes work just fine, so full on Windows seems pointless to me because if I were to actually do work in Windows I'd prefer my laptop or desktop.

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ShyLinuxGuy

They're only hurting themselves charging $80 for the license per device...that's very likely going to be the most expensive component of the whole tablet , likely surpassing the cost of typically pricey things like the processor, flash storage and the screen. Manufacturers are just going to pass this on to the buyer (Economics 101). Buyers are going to say "what's the use" and buy an Android or iOS device. Developers aren't going to waste their time developing for a platform with a very small user base. Thus, Microsoft will eventually see that it isn't cut out in the tablet segment and throw in the towel.

My prediction with this in mind: Windows RT will be killed off in ~5 years, and Windows 9 will revert back to the old ways of doing things, maybe with a slightly different look, due to 1) the realization that Windows != tablets and 2) nobody really likes Metro, especially on a notebook or desktop.

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Ledoubleu

I agree. However it seems as though Microspft is pointing their marketing efforts at the existing enterprise infrastructure and hoping for spillover in CE. I've noticed very many Windows based tablets in the Medical profession and have seen some restaurants using Wintabs also.

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RaptorJohnson

I don't understand this at all.
Who is this for?
MS hasn't given anyone a single reason to buy any of this.

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loozer

Can we just pretend that Windows RT never happened. I think MS would be better off killing Windows RT now, especially since intel is making it's big push into the tablet space.

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whr4usa

so you'd rather Intel have no competition for the hardware again, so they can screw up again like in the days of the itanium, Pentium 4 and motherboard graphics? the industry didn't recover from that until the core 2 quads, nehalem xeons, clarkdale processor-integrated graphics and VIA's award of an X86 licensure in the courts lol

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gatorXXX

I see these so called windows RT tablets dying a death likened to the Zune. A good piece of hardware but just "not enough" to be a "must have" device. Sorry MS, I will be skipping Win 8 and your tablet. Heck, I even put the zune on ebay cause..let's face it..it sucks. Even the lowliest android powered phone from metroPCS is better at handling audio. Anywho, all this talk about MS products, like crapple products et'all, has made me need to poop.

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DU00

I don't know, I think that the Zune is actually better than the iPod and others out there when it comes to actually playing MUSIC (At least the HD which I have, wouldn't know about the other Zunes). Now as anything else the iPod and other Android offerings destroy it simply because of the app selection. So it depends what it is exactly you want from a device.

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PhuxAche

Microsoft never ceases to bewilder me. When will they ever learn?

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pratikrawankar

Windows 8 metro looks beautiful but Android & iOS is already been sexy-overload
for that metro apps <> ?? ___simply goodbye microsoft

Android and Apples ipad is to much better in all platform with years of experience and they are ahead of microsoft in tech+quality+satisfaction+price+innovations........continues

windows 8 < Vista Rebirth > and RT u all must die

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Happy

Yep

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someuid

Microsoft needs to get real. With the price of hardware coming down over time, software needs to get cheaper as well. Back in the day of 386s and 486s, a decent computer ran $2000. Now you can do the same for $1000-$1500, even less if you are happy with integrated graphics.

Microsoft needs to cut the price of Windows in half. I've already started moving to Linux at home due to the price hikes of Windows 7. I bought an OEM of Windows 7 Pro 2 years ago for $100. Now it is $140. There is no reason for such price hikes other than Microsoft having reached market saturation and can only increase their profits by increasing prices.

To which I say no. I am not going to just keep paying and paying more because your investors expect profits to increase year after year.

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whr4usa

...the software has been getting cheaper, especially if you calculate prices in 'Real' terms, adjusted for inflation
...but even if you only observe the 'face' value of Windows licensures they've still gone down with every major release and never gone up (because of Msft) between releases

- Windows 7 Ultimate $320 [retail] $220 [upgrade]
-- Vista Ultimate $400 [retail]

- Windows 7 Professional $300 [retail] $200 [upgrade]
-- XP Professional $320 (orignal MSRP circa 2001) [retail]

- Windows 7 Home Premium $200 [retail] $100 [upgrade] (3-license family pack in select developed markets, retail $150)
-- XP Home $180 (orignal MSRP circa 2001) [retail]

...and again, that's without adjusting for inflation, without considering feature differences across major versions and without looking @ system builder, software assurance, student discounts, royalty oem or partner volume pricing which makes it significantly cheaper!

linux might be free on paper but its economics and the hidden costs of consumer support, device interoperability etc. ultimately kill it everytime compared to Windows or Macintosh (...and I dislike Apple and love linux, too! ...but I'm also a technician and proprietor)

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Happy

Well put. Very well put.

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warptek2010

I certainly do not think Microsoft is serious about Windows tablets. They're perfectly content to let Apple and Android own this market segment. With prices like that for a Windows 8 RT license why wouldn't I want an Android tablet instead, where you could invest your money in the higher end hardware? Because of Metro apps??? Get serious.

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Happy

+1

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