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Given its subjective nature, satisfaction isn’t something that readily lends itself to quantification, but that hasn’t stopped the American Customer Satisfaction Index (ACSI) from measuring the satisfaction of U.S. customers for more than 19 years now. The latest ACSI update is of particular interest to us because it sheds some light on Windows 8’s impact on Microsoft’s customer satisfaction rating.
Windows 8 hasn’t exactly been able to charm PC users off their feet and Microsoft’s latest ACSI rating seems to confirm as much, with the company’s customer satisfaction rating falling one point from last year’s score of 75 and as many as four points from the company’s best of 78, which it achieved in 2011.
Things, however, don’t appear to be as bad as they were following the launch of Windows Vista. Back then, Redmond shed three rating points. If we go back another year to 2006, the first time Microsoft appeared on ACSI’s radar, it is clear that the company’s customers are more satisfied with its products now than they were back then.
“It seems clear that the release of Windows 8 did not give Microsoft a significant bump, as the release of Windows 7 did, nor did it dramatically lower customer satisfaction in a rather short time frame, as the release of Vista did," David VanAmburg, director of ACSI, told Computerworld.com, adding that if Microsoft’s rating does take a more serious pounding next year then Windows 8 will surely be the one to blame.
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