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What's going on with Voodoo? Founder Rahul Sood Gives an Update

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After HP acquired high-end PC maker Voodoo, everyone expected to see a lot of their products coming out of HP. That didn’t happen. Dell has kept the Alienware brand highly visible, and they were acquired around the same time. Voodoo’s Rahul Sood has posted an update to his blog to tell everyone just what happened to the venerable maker of really expensive PCs.

According to Sood, Voodoo still exists, and the long silence was something of a transitional period to get the company completely integrated with HP. “Voodoo, as you all know, was to be integrated into the larger business units so we could take some of our ideas and products to a much larger audience,” Sood wrote in his blog.

Indeed, the HP Envy 13 and 15 are good examples of the effects Voodoo has had on HP. Sood explained that the “Voodoo DNA” branding was removed from the laptops because Voodoo didn’t technically design them, HP did.  He pointed out that HPs designs have changed dramatically in the last 3 years largely because of Voodoo. The Voodoo founder said the company was changing from a manufacturer, into “something beyond”. The take away seems to be that you’ll probably see some Voodoo branding in the future, but their main goal is to advance HP products as a whole.

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COMMENTS
avatarHP & Voodoo in the same sentence?

I have previously stated on this site:

HP played a joke on all of the former Voodoo enthusiasts after Rahul
sold out.  We were lured to purchase the Blackbird 002 based on the
Voodoo reputation just to be dropped like hot potatoes once the 1 year
warranty ran out.  The Firebird is a sickly looking child of HP with
diluted Voodoo DNA.  Shame on HP for so ruthlessly destroying such a
great name in computers and shame on Rahul for lending his name in
support of HP's behaviour.

There is no way I would ever purchase another "Voodoo" from HP.  They are not worthy to use the name or  logo.  Rahul knows better.  Shame on you Rahul!

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avatarI dunno...

So Voodoo's contributions will be less visible now? What a mess. What ever happened to that gaming PC with the aluminum case and the layout turned 90 deg? Will there ever be a flat out, balls to the wall Voodoo PC ever again? Is the Blackbird and Firebird as good as it will ever get?

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avatarTypo?

"HP has kept the Alienware brand highly visible"

 

Isn't Alienware owned by Dell?

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avatarIndeed

Thanks for the heads up. My fingers just got a bit ahead of my brain.

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