After HP acquired high-end PC maker Voodoo, everyone expected to see a lot of their products coming out of HP. That didn’t happen. Dell has kept the Alienware brand highly visible, and they were acquired around the same time. Voodoo’s Rahul Sood has posted an update to his blog to tell everyone just what happened to the venerable maker of really expensive PCs.

According to Sood, Voodoo still exists, and the long silence was something of a transitional period to get the company completely integrated with HP. “Voodoo, as you all know, was to be integrated into the larger business units so we could take some of our ideas and products to a much larger audience,” Sood wrote in his blog.

Indeed, the HP Envy 13 and 15 are good examples of the effects Voodoo has had on HP. Sood explained that the “Voodoo DNA” branding was removed from the laptops because Voodoo didn’t technically design them, HP did.  He pointed out that HPs designs have changed dramatically in the last 3 years largely because of Voodoo. The Voodoo founder said the company was changing from a manufacturer, into “something beyond”. The take away seems to be that you’ll probably see some Voodoo branding in the future, but their main goal is to advance HP products as a whole.