What Recession? Online Shopping on the Rise
According to a new report, shoppers continue to hop online at an increasing rate and are poised to spend $33.4 billion in 2009. If that number holds up, it will represent a 13.3 percent hike in online shopping compared to 2008. In 2010, the report says online shoppers will spend even more, reaching as high as $49.8 billion.
VerdictResearch, the company who put together the UK e-Retail 2009 report, notes cheaper prices and easier bargain hunting as reasons for the rise, in addition to a greater availability of free shipping offers.
"Those with less money to spend are turning to the Internet to search out bargains on the branded items like electricals," said Malcom Pinkerton, author of the report.
While the sales numbers are up, the report notes that the number of shoppers has not risen at the same rate as in previous years and was "considerably less" in 2008 than in 2007.