What Recession? Amazon.com Reports Best Holiday Season Ever
Despite a weakened economy, holiday shoppers didn't skip a beat this year, at least not at Amazon.com. The company reported it had never seen a better holiday shopping season in its 14-year history, which included 6.3 million items ordered on December 15th, or nearly 73 items every second. Between November 15 and December 10, Amazon sold a copy of Microsoft Office Home and Student 2007 about every 2.5 minutes. And in a particularly oddball statistic, Amazon.com says that the weight of all GPS devices sold from Black Friday through December was equal to that of 151 Mini Coopers. We don't know how many GPS units that breaks down to, but it sounds like an awful lot.
Nintendo's Wii console remained a hot seller, as did the Wii remote and Wii nunchuk controller. In consumer electronics, Samsung's 52" 120Hz LCD HDTV, the Apple iPod touch 8GB, and the Acer Aspire One 8.9" netbook with 160GB hard drive led the pack.
According to Comscore, heavy snowfall benefited online stores as shoppers chose to stay in rather than battle the weather and crowds.
"Online spending over the most recent weekend was clearly substantially heavier than the corresponding weekend nearest Christmas last year, which suggests that many consumers opted for the cozier confines of online shopping rather than having to brave the severe cold and snowstorms affecting much of the northern half of the country,” said ComScore chairman Gian Fulgoni.
But even though this was Amazon's best holiday shopping season ever, ComScore estimates that through December 21, online shoppers spent $24.71 billion on the internet, down 1 percent versus the same period in 2007.