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Apple may have hit an affordable price point with its $99 Apple TV streaming set-top box, but Western Digital's new WD TV Play box comes in even lower at $70 MSRP. It's the entry-level model in WD's media player lineup and is similar in function to the now mid-range WD TV Live, minus the ability to play MPEG2 videos and DTS audio. Otherwise, the WD TV Play is able to stream popular Internet channels like Netflix and Hulu Plus, and can tap into your photos, music, and movies from other networked devices.
It has a built-in Wi-Fi adapter with Wireless-N support, or you can run an Ethernet cable to the LAN port on the back of the box. Both wired and wireless connections support Full HD 1080p video streaming, and Western Digital claims the setup process is ultra-simple and intuitive so you can be up and running within minutes (we can attest to that from our experience with the WD TV Live, which scored high marks in our review).
"We are excited to bring popular Internet channels and the ability to play personal media from other connected devices in the home, to budget-minded customers," said Scott Vouri, general manager for WD's connected life solutions group. "Those features and our new, easy-to-use interface make WD TV Play a product that brings smart-TV benefits to a wide range of people."
The WD TV Play box comes with a remote control, and you can also download the free WD TV Remote app for your iPhone, iPod touch, iPad, or Android compatible mobile device, the company says.
You can purchase the WD TV Play right now from WD's online store.