ocnier

February 14, 2010 at 8:51pm

As much as the studios are ranting about p2p networks and the rise of the apple medium for dominance, this only exemplifies their ineptitude in developing a consolidated business model.  Instead of hindering apple, they are providing high octance fuel to them as the premiere content distributor.  Universal's quibbles with disney only show division amongst the entities involved.  Much like steam did with gaming distribution, they are going to create the power of apple/netflix etc.., with media distribution which (LOL) is exactly what they don't want because they can't control it enough.   If you can't nail the user experience and make it consumer friendly coupled with a full breath of library, then you're dead in the water.   Consumer's will always go with the most consumer centrist company which in this case is apple or netflix at present (not because either is that great, but because they are fairly objective and way more consumer friendly in their approach to ownership).  I submit the only thing truly saving them is that the internet structure/backbone isn't sufficient enough to support true content streaming with regards to streamlining the user experience. This will come eventually but not until "fios" esque capability is present on the majority of the communities in america.  If the media companies don't get their act together soon the "milennial's generation" will leave them behind to die like the dinosaur, they're already giving ad agencies fits because their taste/experience of reception of content is already markedly different from any other previous generation.  The thing that floors me about these companies is that without positive solidarity then they fail -"they see the train coming straight at them but can't work together long enough to get off the track........."