Sport & Auto
- About Future
- Digital Future
- Cookies Policy
- Terms & Conditions
- Investor Relations
- Contact Future
Google's Sergey Brin had better be careful; while he's busy staring ahead through rose-colored Google Glasses, famous glasses-maker Oakley is gunning for Google's back with a virtual glasses project of its own. Actually, according to Oakley CEO Colin Baden, Oakley's had its eyes on the technology since 1997.
Unlike Google's Project Glass, which is rumored to have a $250 to $600 price point when/if it eventually launches, Baden says Oakley's connected glasses would be a bit more expensive. Oakley's vision of interactive glasses includes self-standing functionality, the ability to sync with a smartphone via Bluetooth, and possible voice commands.
“There’s a lot of interesting optical issues that come up when you’re trying to create a positive experience when interacting with these devices,” Baden told Bloomberg. “So the technology barrier to success is significant.”
For that reason, initial units would be targeted towards athletic and military uses -- assuming the ever made it to market, that is. Oakley could get into the Google Glasses game not through actual product manufacturing, but technology licensing instead; Baden says that Oakley holds over 600 patents related to optical and HUD technology.
Image credit: Oakley.com, of an existing 3D Gascan Eyewear model. No, they aren't Oakley's Google Glasses!