Warner Bros. to Rent Movies on Facebook, Netflix Shares Stumble
In a bid to stay relevant and avoid the same ultimate fate as MySpace, Facebook will try its hand at renting and selling Warner Bros. flicks through public pages of WB movies. The trial kicks off on Tuesday with Batman: The Dark Knight. Facebook users will have the option of forking over 30 Facebook credits ($3) to watch the movie through a Facebook application.
Rentals are good for up to 48 hours, or about double what most other streaming rental services allow. Users who have trouble sitting still can post comments, update their status, and generally just use Facebook while watching the movie.
"Facebook has become a daily destination for hundreds of millions of people," said Thomas Gewecke, President of Warner Bros. Digital Distribution. "Making our films available through Facebook is a natural extension of our digital distribution efforts. It gives consumers a simple, convenient way to access and enjoy our films through the world's largest social network."
Warner Bros. said that "additional titles will be made available for rental and purchase on a regular basis over the coming months," but didn't say exactly which ones. Turns out they said enough.
Following news of the deal, Netflix stock began to tank, dropping more than 5 percent, BusinessInsider reports. Netflix, which has become ubiquitous with streaming movies and TV shows, is seeing increased competition as of late, not only from this Facebook/Warner Bros. collaboration, but from the likes of Amazon as well.
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bling581
March 10, 2011 at 11:31am
Unless they have a different selection I would have a hard time paying $3 for a rental when I can get it from Redbox for $1 or through Netflix. I mean seriously, video rental stores charged almost as much and look what happened. I'm sure people would be more willing to pay $3 since they can get it online but the price still matters.
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Jox
March 09, 2011 at 7:29pm
Were it not for Facebook's ability to sync events with my phone, I would probably not use it more than once or twice a month. I don't have Netflix, but if I ever get it, it will be because I can stream the video via my PS3 to my television. I'm not interested in watching movies on my desktop PC, awesome tho it might be.
-Jox
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Tekzel
March 09, 2011 at 2:26pm
Seriously? Tank? While 5% is nothing to sneeze at, and Netflix has to keep an eye on anything that causes a 5% drop and think about a response, a 5% drop is hardly "tanking". They make it sound like Netflix is about to consider chapter 11.
I, for one, use Facebook only occasionally, and only to communicate with some friends and family. I don't play games there, or use any of the ridiculous apps. In fact, I get a little giddy whenever I see a new post on my newsfeed from an app because I just love blocking apps. THAT has become a bit of a game for me, finding new apps to block. So, no, I will never rent any movie on Facebook. In fact, I doubt I will ever rent another movie again, beyond my subscription to Netflix.
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Ghok
March 09, 2011 at 1:18pm
Yeah, and then Facebook will tell all my friends that I'm watching this movie or something stupid. This is a great feature for teenagers who others who care a lot about their social image, but outside the target market, we just don't care. For someone who doesn't spend all their time on Facebook, watching a movie on Facebook is one extra step instead of one less. It's quicker for the rest of us to just load up NetFlix.
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deadsenator
March 09, 2011 at 1:50pm
Agreed. I am sick of Facebook. I even steer clear of my account and am close to deleting it. Netflix is pretty nice and I see no reason to not use it. Other options are good to have, but anything to do with FB I will shun.
Which brings me to my latest peeve of sites linking their logins through FB. I'm looking at you MPC!!! ಠ_ಠ
Lose the "Publish To Facebook" tickbox!!!
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