Warner Bros. Expands Blu-ray Trade Up Program
Warner Bros. on Thursday announced it has expanded its "DVD2Blu" upgrade program. Effective immediately, consumers who spend their hard earned cash building up their DVD collection can begin swapping their movies for Blu-ray versions starting at $4.95 per title.
There are nearly 90 Warner Bros. flicks to choose from, including Gran Torino, The Bucket List, Ocean's Eleven, Get Smart, Freddy vs. Jason, Pride and Glory, and a whole bunch more. Most of the titles can be had for the above mentioned $4.95 fee, while a handful cost $6.95.
The DVD2Blu program was first launched in 2009. Consumers who want to upgrade are provided with a postage-paid envelope to mail their existing DVDs in, sans case. For orders over $35, the service offers free shipping, otherwise it runs another $4.95 per order.
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frankie5184
June 26, 2010 at 1:55pm
offshore company have the 120gb Slim Playstation 3 console for $349.95 after $100 cashback if paid by Paypal. Playstation 3 is one of the most highly regarded blu-ray players on the market mainly because of its upgradeablity making it vertically future proof.
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schneider1492
December 25, 2010 at 5:31pm
wow, you can walk in to walmart and buy it cheeper than that!
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Elric
May 10, 2010 at 3:52pm
this sounds like a disturbingly sane policy for a big studio. I'm strangely excited and disappointed at the same time. I have nothing to nerd rage about here.
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karnak
May 09, 2010 at 5:19pm
Not available in Canada at this time. Of course. Someday perhaps would be nice.
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bathtbgin
May 07, 2010 at 3:38pm
As someone has already mentioned, film has always been able to display higher quality images than standard TV resolutions, it does not matter if the film was "shot in HD" for the blu ray to look considereably better than the DVD version
Also its 4.95 per DVD to trade in, with a 4.95 per order shipping fee. so even if you trade in 6 DVD's you are still only paying 4.95 in shipping. Personally i think thatsa pretty resonable price when you consider what a new bluray disc costs.
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Bustout
May 07, 2010 at 1:51pm
Ok, am I missing something? I didn't think "upgrading" from DVD to BD would make any difference for a movie like the Shining. The movie was not shot in HD. How can changing the media make a difference?
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aviaggio
May 07, 2010 at 2:35pm
There is still a significant visual difference between DVD resolution (720x480) and 720p/1080p resolution (1280x720/1920x1080). They go back to the original film prints and make high-resolution masters for the blu-rays.
The part of this service that gets me is the $4.95 shipping fee. So unless you're ready to trade up 8 discs to get free shipping each one is going to cost you $9.90. You'd be better off waiting till the movie hits the bargain bin for $10 or less and keep your DVD.
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Deanjo
May 07, 2010 at 2:35pm
35mm film can resolve about 4K of horizontal resolution which far exceeds any bluray disks capabilities. Film stock capabilities still makes "Digital HD" look like a low def format.
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