Walkman Sales Walk all Over iPod in Japan
Walkman Sales Walk all Over iPod in Japan
Posted 09/03/2010 at 5:24am
| by Paul Lilly
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For the first time ever, Sony managed to one-up Apple in the portable music player market in Japan, as monthly sales of Sony's Walkman skipped ahead of the iPod in August.
"This is the first time that the Walkman outsold the iPod in monthly sales" since the iPod first launched in Japan back in 2001, BCN analyst Eiji Mori pointed out.
Mori attributes the rare monthly sales win to a slowdown in iPod sales as customers awaited the launch of the new iPod touch, but also gave credit to Sony's pricing strategy.
"Sony's strategy to market relatively affordable products may have also contributed to the turnaround in the ranking in market shares," Mori added.
Image Credit: thevine.com.au
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zepontiff
September 03, 2010 at 12:58pm
I'll bet they sound better too. Of course if mp3 players were actually about music that would matter.
violian
September 03, 2010 at 11:00am
Akin to what the article mentioned, consumers may have halted iPod purchases because they were waiting for announcement of the new iPod Nano. I have to agree though, that Sony Walkmans do win in price, last time I was at BestBuy, you could get an 8GB Walkman for $70, whereas the Nano would run you $150 for the 8GB version.
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