Vitaminwater Thirst Quenching Sponsored by Facebook
Vitaminwater Thirst Quenching Sponsored by Facebook
Posted 01/08/2010 at 6:00pm
| by Jason Barry
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Vitaminwater’s newest flavor, dubbed “Connect” is black cherry-lime. How is this at all relevant to the casual MaxPC reader? Well, its flavor, and package design were all the result of a Facebook contest.
Vitaminwater’s “flavorcreator” contest on their Facebook page came to a close and they picked a winner (Sarah from Illinois, evidently). From the Facebook page, Vitaminwater fans voted on various flavors and designs to create Vitaminwater Connect. The new flavor is made with caffeine and eight key nutrients and they slapped a quipping paragraph poking fun at Facebook users right on the label.
Vitaminwater Connect will be available in stores beginning in March. It’s nice marketing for Vitaminwater, but a Facebook contest for drink flavors? Really? Social networking may have reached a new low. What do you think?
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Dantheman2865
January 09, 2010 at 6:15am
If this bothers you, then twitter marketers must drive you up the wall. If most people hung out at the mall, then marketers and advertisers would go there to host polls and contests; fact is, the majority of this generation hangs out online so that's where businesses know to find people to "connect" with.
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