Viacom Joins the Anti-Google TV Party
Another day, another network shunning the Google TV platform. Following the recent announcement that Fox became the last of the major networks to block Google TV, Viacom has decided to block its content as well, according to The Washington Post.
This ranks as another major blow to Google TV, as Viacom owns and operates a number of prominent networks, including BET, CMT, Comedy Central, MTV, Nickelodeon, Spike, TV Land, and VH1, among others.
"We're blocking access to our full episode content from Google TV's Web browser," the company said in a statement. "We continue to evaluate Google TV to identify opportunities where it may make sense to optimize our Web content for the platform."
According to CrunchGear, that leaves only Time Warner and its subsidiary Turner Broadcasting as the only media company that has yet to take its ball and go home.

Image Credit: CrunchGear
Comments
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Steve Adams
November 23, 2010 at 3:38am
I guess I will have to build a HTPC and download all my content from one of the "other service providers" if you know what I mean.
its still free, and I will have them in my hard drive then! there are so many asshats running the entertainment business now its gotten silly. this, the radio industry, music etc.
I was all ready to have gtv installed in my home. what an amazing product. I agree that apple probably has something to do with it since google is taking a huge slice of the home baked goods in terms of phones, and tablets once droid 2.2 is optimized for tabs. Ilove is being dumped for products that are actually revolutionary....
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BadCommand
November 22, 2010 at 11:03pm
Until the FCC steps in is never a good idea. You would think these guys would have learned by now.
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Peanut Fox
November 22, 2010 at 4:58pm
Maybe networks are receiving pressure form cable providers. I don't understand the point in BLOCKING viewers. Isn't that how they judge success and make money?
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aviaggio
November 22, 2010 at 4:07pm
What I don't understand is why doesn't Google just issue a firmware patch that changes the identifier they're using to block the boxes? If you make the boxes look like a web browser then they can't be blocked without taking out everyone. Problem solved.
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Zachary K.
November 22, 2010 at 4:49pm
or they will block the web browser and that would be worse.
also, sounds like what happened between apple and palm, and that was a long series of palm changing its identifier and apple blocking it, and it didn't end well.
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aviaggio
November 22, 2010 at 8:22pm
If they block web browser altogether then no one gets to watch. Then what's the point of having any online content?
And the issue with Palm and Apple was different because Palm was mimicking Apple devices. It's different than just passing along a generic identifier.
The whole thing is retarded. Why do these idiots think they have the right to block content based on the device you're using? What do you think would happen if they suddenly blocked all iCrap devices instead of Google devices? Kinda makes you wonder what's really going on behind the scenes. I also wonder if Apple TV devices are affected. Hmm...
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Zachary K.
November 22, 2010 at 3:45pm
hooking up my desktop or laptop or HTPC to TV to watch full episodes - OK!
hooking up a PC called "google TV" - RAGE!
i don't get it.
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sotoa
November 22, 2010 at 1:33pm
This stuff burns me up. PC is open and accessible, meanwhile a browser on your TV is shunned. I'd gladly watch double the commercials on Hulu. Networks just don't get it. There IS revenue to be made!
I so badly want to go over-the-top + over-the-air, but cut the cord. I guess we'll stick it out a little longer till these networks get their heads out of their butts.
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Cache
November 22, 2010 at 1:02pm
So GoogleTV is left as the product without a service? Too bad, really. On the plus side, downloading content through my PC is much easier, and since I can toss that up on the big screen in my office... well, who needs legitimate business services when I can get what I want either way?
Let's face it, the TV networks are in serious danger of a massive revenue shift once advertizers wake up and realize that cable and sattellite viewership is going down.
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keithfreitag
November 22, 2010 at 11:31am
blame it on the spoiled fruit
I almost want to bet that Apple is making some under the table negotiations with all these studios and stations to not allow google tv and by doing so gives them a better profit margin if/when they all go to the Apple TV product for streaming content via rental or purchasing.
Steve Jobs is the Devil and is using TSA tactics to get laid.
Keith
PS - MaxPC your filter isn't working, post below me is spam!
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Eoraptor
November 22, 2010 at 5:44pm
I Doubt Jobs is out actively campaigning for deals, since Apple doesn't (yet) have a competent streaming platform, it's probably more an example of the networks waiting for the big fruit to catch up since, yes, it will give them direct sales profits rather than advertising revenue $$. Still, Apple's hand definitely is hanging over this somewhere.
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MdX MaxX
November 22, 2010 at 9:52am
I don't understand. What's wrong with Google TV? Why is it a threat to these companies? Is it any different if someone goes to the site on their HTPC?
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Eoraptor
November 22, 2010 at 9:51am
I love how all these networks are so butt-hurt over Google getting there first. (and by love, I mean hate with the white hot passion of a thousand burning suns) They were so content to just sit with their thumbs up their arses as the internet started to overtake traditional distribution methods for TV, then act like it caught them all by surprise and take their ball and go home, instead of taking advantage of the new revenue stream. What do these mornon's think is going to happen in about five years when we hit the tipping point, and more people are getting TV over IP rather than through coaxial cable or microwave satelite beams?
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Blues22475
November 22, 2010 at 9:37am
Viacom would follow Fox: they lost the suit they made against You Tube a number of months ago.
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