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Verizon fired the first shot in its media war against AT&T, but many were left wondering how and when the competition would ever respond. Playing to its strengths the AT&T marketing department is finally bringing its guns to bare on Verizon, and speed will be the battleground on which they shall wage their bloody campaign.
Its a gutsy move for AT&T to pit their network against Verizon on national TV, but its bound to work better than chest thumping, lawsuits, and irate fist pumping I'm willing to bet.
The AT&T's ad features actor Luke Wilson trying to download a copy of himself over both networks, and much to my shock and amazement, the company that paid for the ad won the contest. AT&T might edge out ahead of Verizon in raw speed tests, but I think we would all rather see some of this ad money go into a few more cell towers wouldn't we? Arguably that would do an even better job of putting the kibosh on those pesky Verizon ads.
What do you think?
Comments are closed on this article
travispaul138
December 07, 2009 at 5:43pm
Once AT&T loses iPhone exclusivity the REAL competition will begin.
Cperezt
December 07, 2009 at 4:40pm
Its funny how the maximum pc guys always make a smart a** comment about att.
Caboose
December 07, 2009 at 12:26pm
Can't we all just.... get along? </Jack Nicholson - Mars Attacks>
-= I don't want to be dead, I want to be alive! Or... a cowboy! =-
sidwndr
December 07, 2009 at 11:06am
I wish it was that easy to add towers. The biggest problem all the cell companies are having, is that the cities will not allow them to put more towers in. The various councils say they detract from the look of their city. I doubt most people even know that their elected officials are denying the companies to install them.
Mr_Histamine
December 07, 2009 at 11:01am
Booo! Where's the entertainment factor? I laughed my ass off when I saw the island of misfit toys commercial; mainly because it looked like a bad Robot Chicken skit. I had high hopes for this ad battle, but AT&T went the boring route - they should've hired someone who's actually funny.
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Please deposit your pride, life, and other garbage in the receptacles at the back of the theater before you leave. Thanks!
lunchbox73
December 07, 2009 at 9:14am
I have a Verizon BlackBerry for work and an AT&T personal cell phone. In my area both devices work about the same. Both offer good customer service too so for me it's a wash.
QUINTIX256
December 06, 2009 at 10:11pm
A couple of problems with the "they should just build more towers instead" argument.
First, they already claim that they have invested more than any other company in broadband. Second, they claim their 3G coverages encompases 3/4 of the population, even if it is less than 1/4 of the landmass.
You can have your recession. I'm not participating.
B10H4Z4RD
December 06, 2009 at 8:36pm
UGH SHUT UP SHUT UP SHUT UP!!!!! im sick of these mac v pc style ads everywhere. what happened to advertising your product dumbass? Tech Spec numbers dont matter if the tech doesnt do a damn thing.
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On a long enough timeline, the survival rate for everyone drops to zero. Chuck Palahniuk, FIght Club.
Intel Q6600@3.2
ASUS P5N-D
Nvidia8800GTS 640MB
fullur
December 06, 2009 at 10:39pm
Really tired of the "don't buy our competition's product" ads. Sell me on the merits of your product.
Quakindude
December 06, 2009 at 7:39pm
Please DIGG this article!!
I have AT&T now. I am NOT happy with them at all. Their coverage SUCKS here in lower, Eastern Alabama. It's just plain spotty all over AL, GA and FL. I get dropped calls, texts sometimes 48 hours after the person sent it. Hell, I got a text from my mother six days AFTER she died. WTF AT&T? Indeed, this marketing war is costing AT&T a LOT of $$$. And that $$$ should go into more cell towers. If AT&T were half as dedicated to increasing their coverage as they are to fighting this marketing war with Verizon, this topic wouldn't even need posting.
I can't wait till my contract ends next year. I will NOT be going with AT&T again.
MaximumPC Moderator
***The views I express are my own and do not represent the views of MaximumPC Magazine or Future US.***
clark1566
December 06, 2009 at 5:43pm
Still trying to figure out what all the fuss is about. In my area, AT&T's coverage is way better than Verizon's. Oddly enough the company I work for just switched from Verizon ( they had been with Alltel until the takeover) to AT&T. Maybe it all depends on where you live.
Tekzel
December 06, 2009 at 5:12pm
Ahh marketing. They are going to "prove it" by downloading a copy of Luke on both networks. Never mind that since that is impossible it doesn't prove a damn thing. Marketing, just another word for damn lies.
