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Citing people familiar with the situation, USA Today claims Verizon and Apple are at least talking about developing an iPhone for Verizon. If that were to happen, it would be the first time Apple has produced an iPhone for a CDMA wireless network, and come as a blow to AT&T, who has exclusive U.S. distribution rights until sometime in 2010.
"Breaking the iPhone exclusivity with AT*T is a huge thing," says Roger Entner, head of telecom research for Nielsen. "That would send shivers into AT&T's stock and senior leadership."
AT&T's iPhone deal has proved to be a lucrative one, as evidenced last week when the telco posted impressive wireless numbers. According to AT&T, it has signed up 1.6 million iPhone customers during the quarter, with 40 percent of them beng new to AT&T. It's mobile revenue was also up 40 percent.
AT&T would still boast the faster network if Verizon started selling iPhones, but Verizon's aggressive ad campaign, combined with the iPhone's immense popularity, would likely be a recipe for success, even if a bitter one for AT&T.