US Ad Revenues Hit Record High in 2010
US Ad Revenues Hit Record High in 2010
Posted 04/17/2011 at 11:22am
| by Justin Kerr
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Still wondering if there is any money to be made on the Internet? Well according to NPR the U.S. online advertising hit a record $26 billion in 2010. The meteoric rise has been mostly attributed to online video and social media, an area which is expected to continue growing considerably in 2011. According to PricewaterhouseCoopers, the year-over-year growth in 2009 was close to 15 percent, a considerable spike over the previous record of 23.4 billion which was hit in 2008.
In terms of ad format, search continued to lead the pack capturing 46 percent of the revenue, with display related ads picking up 38 percent. Display ads encompass everything from banner ads, to those annoying pop-in style found in you tube clips. Pulling up a distant third is classified ads which only account for 10 percent.
Mobile advertising continues to be the smallest area of investment, but is expected to be the biggest area of growth going into this year.
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yogals
April 18, 2011 at 2:44am
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tony2tonez
April 17, 2011 at 2:24pm
So how big was MaxPC slice of online advertising? Nothing wrong with it. Just wondering.
Dartht33bagger
April 17, 2011 at 12:09pm
This is surprising since I use adblock so I don't have to see any ads at all.
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