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Upgraded GTX 260s Could Cause Overstock Problem for Nvidia

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If you haven't heard, ATI's HD 4870 kicks some serious gaming ass. Nvidia's received the message loud and clear, so the company's gone back to the drawing board and now plans to release a revised version of its GTX 260 videocard. The tweaked GTX 260 pushes the number of stream shaders from 192 up to 216, expected to result in a 5-10 percent performance increase. To prevent confusion in the market place with existing GTX 260s, speculation suggests the new card may carry a 'Gold' moniker.

This isn't the first time in recent memory that Nvidia has revised an existing SKU, with the company earlier this summer shrinking the 9800 GTX's core from 65nm to 55nm and boosting clockspeeds, which resulted in the 9800 GTX+. But this time around, DigiTimes reports graphics card makers are voicing concerns that the Gold release will leave them with an oversupply of original GTX 260 cards that no one wants. Whether those fears prove founded or not depends on how Nvidia plans to price the new release, which so far has not yet been announced.

Image Credit: Beareyes.com

COMMENTS
avatarAt least Nvidia is

At least Nvidia is consistent in its inconsistency for naming cards.  Every gen geforce sees a deviation in naming scheme from the generation before.  It makes it so difficult for people to know which card places where in the lineup when they're not right on top of the news.

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avatarMore Confusion.

nVidia seems to enjoy confusing consumers.  I guess using the name GTX265 or GTX270 never occured to them.

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avatarTotally agreed.  I thought

Totally agreed.  I thought the whole purpose of a trailing zero (or zeros) in the model number was to leave room for intermediate models.  Even Intel, infamous for sinfully confusing numbering schemes, seems to have caught on to this idea - on the mobile side the the T7250 was released sit between, go figure, the 7200 and 7300 models & on the desktop side there's countless intermediary numbers.  You have digits of freedom to play around in, nVidia.  You don't need a stupid "gold" monikor that will serve only to confuse people.

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avatar"no one wants"?

Of course I want one, if the price is right. Like... $100.

*Stops holding his breath*

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