Ubisoft Dev: Piracy To Blame For Lack Of "I Am Alive" On The PC

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krash3x

Maybe the people running and investing in these gaming companies need to realize that they don't have to get multi-million dollar or billion dollar profits year after year. What ever happened to being happy about what you do even if you do break even?

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KenLV

Sure, sounds like a plan, tell "investors" to NOT desire a "profit" on their risk. Yep, that's how the world works. Yep, invest millions and be happy when it breaks even. LAWL Thanks for the giggle.

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Quinid

We all knew stuff like this would happen sooner or later. More n more games are being made for console first then ported to pc and in my opinion pc ports are subpar anyway. But, if all the other developers decide to do the same and abandon pc n go console, just where are these guys hacking the pc games gonna go? To the console games....

Let Ubi do what they want, there will always be pirating and the crap Ubisoft pulls will only hurt the ones actually paying for the game. The paying customers will get tired of it n stop buying Ubisoft stuff. Hell when I lived in a rural area where only dialup or dish internet was available, I would get so frustrated when I buy a game from the store, install it, and have to deal with DRM crap requiring an internet connection. Not to mention they require you to download more crap, and update the game. 4 gigs thru dish internet? That will take a freakin week with the fair use policy dish isp's have!

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zac.smith

I love how you guys are complaining about having to pay 60 USD for games, in Aus we pay between 100-120 AUD, feels bad man.

The whole piracy argument is a complex one, and it is not black and white, I cannot claim to have never pirated software or music before but I always buy products made by companies / bands who I believe deserve my money.

Take Blizzard for example, who I have never pirated from, say what you will about them but they make quality products and deserve their financial success because of the effort they put in to please their customers.

I really believe that there are ways of defeating piracy (or rather, continuing to make massive amounts of money) without smothering and mistreating legitimate consumers, I find the lack of will to innovate astounding, moreso on the part of the music and film industries, but gaming aswell.

I'll leave it there before I REALLY start ranting :P

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morphy

Crowdfinance it. If there is enough real interest (instead of crybabies) then the money will be there.

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rico

If the pirates make your product all the rage, then it's free marketing (if the product is actually good enough).

Then make the folks who actually BUY the product, worth it in extra DLC and multi-player. But please, don't use DRM that cripples it's value - just use a good online distribution (someone mentioned STEAM because it works. 'nuff said)

Personally, I love PC games I use STEAM it's that good. I also have an XBOX360. But, new titles are so expensive - I have to wait until prices drop for good titles since I can't afford $60... willing to pay around 1/2 that $30 is reasonable. This is the other "pirate" excuse, but such a hassle IMO, just put out a good product for cheap and it will sell like hotcakes.

If new titles were at the $30 mark I would buy more for sure instead I have to wait for a year sometimes two!!

cheers

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bling581

Yeah, for some reason companies think that every new release needs to be sold at a default price. CD's, movies, and games are usually listed at the same price. I'll gladly pay $60 for a quality title and I have many times, but I'm not paying that much for half-a$$ed games or ports. I like DLC content but only when it's extra stuff and not things that should've been in the original game. Some games feel like they deliberately held back content just so they could milk more money out of you by releasing it as DLC content right after launch.

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ocnier

I got one word for ya Stanislas Mettra: STEAM.  LEARN IT LIVE IT LOVE IT JACKASS!!!!!   I hope UBI fires your ass soon for loss of profits and company image damage.   Think before you speak and while your at it, if you got the balls why don't you ask valve about their sales figures sometime, you might actually learn something.

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faheyd

If you do not build it, they will not come!

No product, no cash.

I pay for my games. Some cannot afford them, so they pirate them. So what? You've still got paying customers, so Ubersofty, get the fvck over it.

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newegg911

Damn Ubi has a HUGE ego, that's the only way to explain it. They've made a few decent games, but they usually weren't THAT good and they've been pretty off the radar lately. I'm sorry, but I wouldn't buy one of your DRM infested nightmares even if redifines the gaming industry as we know it (and the chances of that happening are slim to none). Yeah, assume I'm a low life criminal: that should make me beg to the Ubi Gods to even let me give them $60 just have access to said masterpiece.

Yup, these are excellent busines practices to build up brand loyalty. Let's treat him/her like garbage and purposely make his experience as frustrating as possible. This kind of thing woud make him come back again and again. I mean, when I go out to eat, I like waiter to serve me on the floor and spit in my food. Even though there are tons of alternatives out there, I think I'll return to the bad restaurant that treat me like crap because I'm a guilty masochist. 

And their DRM is among the absolute worst. I goes to totally redicilious lengths but the game still ends up getting pirated a few days later anyway.

 

Developers are just greedy and lazy. Have you seen the offices and such that some of these guys work at? It's not like they're curing cancer or anything. Other games that don't have DRM like this often suceed admirably if they are good games and the company doesn't bite the hand that feeds it. Why does every game need to sell COD numbers to be considered sucessful? If the employees are making a decent living soley from selling entertainment products, that is a win in my book. Forget about the DRM, if you have the talent and aren't overly greedy and come out with a quality product, enough honest people will buy it anyway, even if there are some pirates.

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ironious

My console has a mod chip. I STILL wont be buying this game. My problem is greed on the developers part. Charging $50-$80 and sometimes more for a game is just plain greedy and Im not buying! Dont even get me started on games that make you buy it then charge a monthly subscription!

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bling581

"Dont even get me started on games that make you buy it then charge a monthly subscription!"

Seriously? The initial price is for the cost of development. The monthly fee you pay is for upkeep of the game and their servers and any additional content or expansions they create.

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Archangel1976

Dear UbiSoft,

I refuse to buy or play your games because you treat me like a criminal. You're like a chick with baggage in the "trust" department. I refuse to date you because the headache and drama you create is just not worth the pain and suffering I will go through, no matter how "hot" you think you are.

Love,

Archie

Dear MaxPC,

Your $hitty pop-up ad page that automatically loaded instead of bringing up the review screen made the comment I typed up disappear. Keep that sorta stuff up and I'll dump you too.

Love,

Archie

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methuselah

Don't let the door hit you on the way out.

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Badg3r1977

Developers blame PC gamers for piracy far to liberally; I know console gamers who have cracked copies of major titles on the PS3 and Xbox 360 and the Wii yet consol gamers are not blamed for piracy.  You can download console versions of games from pretty much any torrent or warze site yet consol gamers are not blamed for piracy.  

Now for the TRUTH; game developers are LAZY b*stards…. Its easier to develop for one device (a consol) rather than multiple hardware configurations (the PC).  They use Piracy as an EXCUSE to get out of developing for PC hardware because its more difficult to do so.  There should be a law or something to stop them slandering all PC gamers as thieves and making out that console gamers are all saints.  

Piracy is rife everywhere; PC and consoles alike.  STOP labelling PC gamers as thieves when you’re so call “pirate free” console gamers are just if not more corrupt.  If you cant be bothered to develop for a PC because your too lazy, SAY SO… Don’t use piracy as an excuse.

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mysterymantis

You got it half right.  They see the entire consumer market as evil.  Let me break it down...

 

Most evil - PC gamers, because we are all filthy pirates. and never pay for anything and thus are destroying their profits.

Evil Still, thought not as evil as PC Gamers - Console gamers, because they are cheep filthy D-heads that buy their games used, and therefore also are destroying their profits.

 

You'd think with all these gamers working against them that they'd never be able to stay in business, let alone show a profit.

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SciFiCoder

UbiSoft is really concentrating on the wrong aspect of what they do. Good customer service is (and largely always has been) the most important factor in customer satisfaction. I read the "piracy is a non-issue to Valve" article and it makes a lot of sense. UbiSoft makes some great games, but I think they are going about accessibility the wrong way. Make it MORE accessible, with transparent DRM that doesn't hurt the service, and they will always be able to afford those copies that are stolen or pirated through, what I find to be, extraordinary means. There is always going to be some form of piracy, but you can eliminate a lot of it with little obstruction to the buyer, instead of most of it with maximum impact to a legit buyer. Deciding that the best way is to eliminate ALL piracy by eliminating ALL sales and potential repeat customers is just, well ... stupid.

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davidtuerk

First, the only good games that ubisoft has made is creed and Far cry 2. And why not make it impossable for people to pirate games?? Make it so you cannot crack them as easaly so I Cant just get a new game for free with 2 clicks on pirate bay. I think they need to stop bitching. LONG LIVE PC GAMING!

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lordfirefox

Far Cry 2? A good game?

 

What are you smoking and are you going to share?

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iceman08

you, sir, have given me a great laugh with your post. I think you may want to go back and re-read what you typed

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mysterymantis

"And why not make it impossable for people to pirate games??"

 

Is this sarcasm?  What do you think that they have been trying to do?  I might as wel of asked you why you don't just go live on Jupiter?

 

Seriously, yo...

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praack

some form of protection could be warrented- I don't really like the additional layer of contact used - e.g having to hit a publisher server to play an single player game when already being tracked on a distributers server for the same DRM.- 2 layers? be real

But the big thing here is what market are they talking about in regards to piracy? eastern europe and china. that's where most of the issues reside yet they do nothing about it.

and no language barrier can explain the comments - they would be the same (if not harsher) in his native tongue. Ubisoft has turned thier back on PC

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bling581

I'm thinking the people complaining are actual fans of the game. Otherwise who else could give a crap about Ubisoft or what they make? Their games aren't worth pirating in the first place.

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Kinetic

Man, ubisoft sure dodged a financial bullet on that one. It's a good thing they're sticking to consoles where nothing has ever been pirated. Ever. T_T

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rjohnsonca

Nice try Ubisoft, they can try to use piracy as a scapegoat all they want but the fact is they are probably the worst company in the PC gaming industry. I hope they do us a favor and leave forever so we don't have to purchase their DRM that comes with a game as an extra. That's what it feels like whenever they release a game.

If they actually came up with something innovative, fresh and fun to play without DRM their products would make plenty of money on PC. Guess they've never heard of games like Minecraft. Oh well, no point in trying to get a bunch of greedy corporate assholes to use common sense so I say good riddance.

What's also funny is their Nazi-esque DRM actually makes me WANT to pirate their games.  I have a feeling a lot of PC gamers are in this same boat. I buy the majority of my games on Steam but yes, I would actually go out of my way to pirate this company's games just to spite them. I probably wouldn't even play whatever it was, that is how much I despise this company.

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genghiskhen

I could have written this post. It applies to Ubisoft and EA both.

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WarpathPS

     Ubisoft sucks anyway. I personally grow tired of these companies that make their big bucks off their PC fans, then turn around and start porting the crappy console versions to PC. The fact is many PC gamers have graphics card setups that cost more than some crappy console. They have the money to buy games and do. Ubisoft, Bethesda, and Bioware come to mind as companies to boycott for porting games over from the console. $65 for a buggy copy of Skyrim that looks like a reskinned Oblivion? Dragon Age Origins 2? Another let down. Playing on consoles is like having sex with a condom on. PC gamers know it, and so do the peasants that play on crappy laptop parts "cough" I mean consoles.

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xs0u1x

piracy is nothing but a convenient scapegoat for this cheap company. ......I......just don't have the breath and patience to refute them now. piracy is the boogeyman of the 21'st century that is used for nothing but purposes of writing more restrictive legislation(SOPA anybody?) to ensure profits for a dying business model. the numbers are not as bad as they put it. they know it. we know it. end of story.

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mysterymantis

Ok, let me see if I'm understanding Ubisoft on this... (if anyone else pointed any of this out, sorry, I didn't feel like reading all the post)

 

"We aren't going to port this to the PC, because that will cost us money, and no one is going to buy it anyway."   And then they also say, "We need to sell 50,000 copies to make that money back, because of all the piracy."

 

Time for the math...

 

12 devs working on it for 4 months = 50,000 copies of the the game sales.  50,000 x 50 = 2,500,000 dollars.  2.5 million / 12 devs = 208,333.33 dollars, per dev, for four months.

 

When we extrapolate that, we find that Ubisoft pays their devs $625,000 a year.  That sound correct?  Didn't think so. (I think my math is right, though I'm not that great at math.)

 

Am I to believe that it will cost them 2.5 million to port a game that already exist to another platform?  BULLDREK!!!!!

 

Am I also to believe that not releasing it at all on PC will be more profitable than releasing it?  BULLDREK!!!!

 

Lastly, am I to believe that there is no way they will sell no less than 50,000 copies of this game on pc?  BULLDREK!!!!

Grow the F up Ubisoft, and take your frigging heads out of each others arses.  If piracy had anywhere near the effect on your bottom line that you claim it does, then you wouldn't exist anymore.  It is my belief that most people don't care enough about most games to even bother with them, even less to bother paying for them, let alone pirate them.  Sure it's free to pirate, but it's also a hassle.  Most people don't like to be hassled, especially over something they aren't interested in to begin with. 

 

Think of a game/book/movie you have no interest in at all.  If someone gave you a free copy of it, hassle free, most of the time it will still go completely unused.  In the few cases that it gets used at all, it is never finished.  In the even fewer case it is ever finished, those few do not go on to explore more of the same from the same developer. 

 

Now let's add an element to that.  It's free, but you have to get online, and go to a website, navigate around until yo find what you are looking for, and then download it for hours before you can use it.  If it's an item you don't have any want for, you aren't doing any of that. 

 

This mentality applies to the other side of that as well.  If there is hassle, people typically get turned off.  Not many people have the patience to learn the system that also have the money to just buy the frigging thing.  Most of your pirates are people that would never have bothered to buy it for one reason or another.  Here are some of the many reasons...

 

1.  They are savvy enough to know how to pirate successfully every time, with minimal hassle.  These people are not common, and you aren't stopping them no matter what you do.

2.  They don't have money, and therefore aren't going to buy your game anyway.

3.  They have money, but not enough to just buy every game that comes out, and thus will want to try your game first before they buy it.  Or they will ignore it in favor of the games that have higher priority (Madden, Modern Warfare, and so on...)

 

This is just some of the reasons.  But none of them are reasons to not release a game that you have already done all the hard work for, just to "stick it to them."

 

 

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hastyscorpion

 

1. The 12 developers salaries working for four months is not the only cost that is incurred by Ubisoft when making the game. There is promotion (advertisement, getting retailers to sell your game), running their actual business (power, rent, HR, reception, anything else that would go into running their business).

2. They don’t make 50 dollars on every game. Because 1. Every retailer that sells their game be it Steam, Amazon, Best Buy or Target will take a cut of the $50 price tag. 2. They won’t sell every copy for 50 bucks at some point in the future they have cut the price. Ubisoft probably gets about $25 to $35 dollars for each game they sell.

3. If they are going to port the game to PC they don’t just want to break even they want to make money on it. If they are going to invest significant capitol into porting the game to PC they have to make a profit. It’s like any other investment. If you are going to put your savings into a CD you aren’t going to put it into on that gets no interest.

 

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livebriand

Think about it this way - would the people who pirate their games pay for them legitmately if that was the only way to get them? For instance, as a teenager, most of my games, music, and software are pirated. I mean, I'm not paying for Adobe CS5 when it's absurdly expensive and I hardly use it. With some of those games, I want to test them out fully before I put any money into them. If I couldn't pirate those games, I'd just find other games instead. Either way, they still aren't getting a cent out of me, so how does it matter? And how many people pirate Ubisoft's games because of the DRM in the legit version and are actually willing to pay for it otherwise? Ubisoft is just screwing themselves over, looking like a bunch of assholes.

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Markitzero

I have alot of times torrented the game then if I liked it I did buy it. I did that with Minecraft to see if I liked it and if it was ok with the sensory issues I have because of my aspergers"form of Autism" because I have been hearing from other people with aspergers of possable sounds that were in the game. I tested it and I liked it and as soon as I have some cash available I will pay the $26.95US for it.

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limitbreaker

Ubisoft needs to learn the first principle of business, Brand loyalty. I love spending my money on valve games, i actually "pirated" most their games and ended up buying every one of them. Valve does things like giving out free games once in a while (Alien Swarm, TF2, Portal) and even though the Source engine is so old and can barely push my hardware, the games are so much fun to play that it doesn't matter. The best part is that you have easy access to download all your games on steam for ever making me want to build up a collection of good games that i'll always have (i always eventually lose physical discs). Valve makes an effort to make the consumers happy and this is why they are great.

As a small business owner i personally make an effort to have customers who are happy, people will not only come back but also push the good words on friends and familly. 

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Lexhunger12

it's funny how everyone looks to pc piracy but really it's just as rampint on the consols I personally pay for all my games and only own a pc but have many friends who tell me they bypass the security on the xbox360 without getting banned so really 50,000 copies well if the game is well build and "good" that should not be an issue skyrim blew that out of the water in pre orders. want to make money on a game make a game worth paying for.

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jonnyohio

Who cares...what has ubisoft put out lately worth buying? There are great games on the pc and great games coming to the pc. I am not waiting or excited about any ubisoft title because I have not liked any game put out by them in the past couple years. I bought far cry 2 and assassins creed 2 and don't even play them...of course I bought them on a steam sale because I already knew they weren't worth full retail price. So go ahead and stick to making the console games for the kids ubisoft, we won't miss you.

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WellTheresGotToBeOne

Lets do some "bitchin":
1. Ubisoft are simply assholes cause they argue that a teenage kid who doesn´t have the cash to buy a game for 50€ is stealing their revenue when he´s pirateing a game he couldn´t afford. (no phisical stuff is stolen from ubisot -> no loss,
no revenue is stolen from ubisoft cause the kid couldnt afford it even if he intended it to-> no loss)
2. Ubisoft are simply stupid fucks cause they don´t understand that the kid will grow up some day and when he has the money for buying assassins creed 3000 (which will come out 5 years after the dumbed down console version) he won´t buy it cause he quit playing in teenage years due to the fact that ubisoft people are stupid fucks who invest ther revenue in keeping people from playing their games.
3. ubisoft are simply stupid fucks cause cause they need the revenue to finance an assassins creed movie which will obviously be a big bunch of trash...

obviously with "ubisoft" i meant the people who make the such decisons bout money and marketing ( i don´t think developers who actually make the games are concerned about an ac movie)

people who are (argue) against piracy just don´t get the difference between stealing and copying. Suppose you where the people who did´t let others copy your homework in school.
the only loss is a loss in revenue which is zero if thats the max. ammount of money i would have spent on the game anyway.
in my opinion piracy can be called stealing when i get revenue from your work. So i make money with your product without paying you. If i download need for speed undercover i consider EA owing me money because of the lost time... Even more when someone bought the game.

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hastyscorpion

 

They are losing money because they have to spend money to port it to PC. it’s not free and if no one buys it they won’t make their money back.

It's all about return on investment they wouldn't care about some people pirating it if they were going to sell 500,000 copies. But they won't sell that many so it's not worth it to them to port it to PC.

Also teenage kids defiantly have 60 bucks to drop on a game, Modern Warfare 3 just passed 1 billion dollars in sales.

The reason game developers like console so much more than PC is because the technology savvy of Console gamers is much lower than that of PC gamers so it’s much less likely that a game will be pirated of a console

 

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WellTheresGotToBeOne

"Also teenage kids defiantly have 60 bucks to drop on a game, Modern Warfare 3 just passed 1 billion dollars in sales."
That is defenatly untrue...
Maybe MOST people in the u.s. have that amount of money. In western europe tha majority will also be able to spent that amount if they focus on their hobby, but in eastern europe, and i suppose all of asia a very small minority of the kids has the "60 bucks".
Back then, i had aprox. 50€ a month, and a serious comic addiction. There whould have been no way playin games legally til i was ´bout 20 or so. i can fairly say that if i wouldn´t have copied need for speed 1 ,2,3 until underground 2, i wouldn´t have bought most wanted, shift 1-2 and "the run".
Why should a kid from, let´s say bosnia, who doesn´t have internet even consider buying the game?
And that bosnian kid without internet CAN´T play ubisoft games at all. (remember "always online" drm strategy? )

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Svetty Parabols

Piracy my butt.. Its all about greed and control.

These guys would make a simple Tic Tac Toe game, give it always online DRM and charge $60 for it if they could get away with it and then say that they aren't making enough profit because of piracy.

If piracy was as bad as they say, ANY gaming platform would be extinct now.

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hastyscorpion

 

Yeah and you would never pay for a game again if you could get away with it. Everyone is “greedy”, All that matters is how many people are willing to pay for what you are offering DRM and all. If no one is willing to pay for it they won’t sell it to you.

 

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HKUSPC40

Totally agree with Deadka... Spend less money on anti-piracy security and sell your games for less money.  I will not spend $50-$60 on a game.  If it was $20 bucks and good I would throw down to avoid potential backlash from pirating software.  I mean when I think about 50 bucks I think about paying my phone bill, internet bill, etc and I'm sorry but those bills are more important....

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Ghok

Didn't PC games make something like $16 billion in revenue last year? (whatever it is, it's a lot).

Stop your bitching, Ubisoft. Piracy sucks, that's true, but it's also only a sign of success. There are people buying. Make your games for them.

 

 

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Deadka7

How to stop a pirate from pirating your game without DRM.
1. Make a Good demo that shows any cool things in your game and maybe even lets you play a level or two instead of a POS snippet.
2. Don't make a shitty game. People generally pirate your game because they think it's shit from the start, so they pirate it to test their theories. (Demo solves this as well.)
3. Provide Good multiplayer content. If you have a multiplayer portion, make it fun and entertaining with good dedicated servers and addable mods.
4. Give a decent price on your game. If your game is literally only 5 levels and takes <10 hours to beat, It should be <$15 in price. If your game is several levels that takes 60hrs to beat, It should be <$30. If your game is purely multiplayer, it should be <$40 or F2P with a good Microtransaction offering. If your game has a Long 60+hr singleplayer AND a damn fine multiplayer, It should be <$50-60 and it's DLC should be <$10 and actually provide valuable content.
5. Release your own cracked version on pirate websites that only shows 1/3 of your game and is slightly stumped in performance or something.

With these 5 easy tips, You company will be legendary and your games will sell like hotcakes. Just look at any Blizzard, Bethesda, DICE, or Valve game. They follow these 5 tips pretty well I think.

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k11k

They can have it for console only. With the recent problem I've been having with Batman and Skyrim being console port first and crappy FPS and no directx11. I'm flat tired of being beta tester for game that cost me $60 to a company to cheap to bring out finish working product.
I think I'll start to pirate them on console, as I found out its really easy to do.

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hastyscorpion

Are you kidding Skyrim is Awsome

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Holly Golightly

Eh, they can keep their game. The last Ubisoft game I purchased was the first Splinter Cell for the GameCube. Gosh that was a mega long time ago. Ever since I became a PC Gamer, I never purchased another Ubisoft game. I have never torrented a game, ever! I do my research and know filthy DRM when I see it. I want to stay away from any messy problems to begin with, so I buy from places like GOG and GamersGate. Why put myself under this "Always-On DRM" mess? This is why as PC Gamers, we need to educate ourselves against the enemy and boycott their products.

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Coldrage

That's funny cuz I actually have that gamecube game in my game shelf next to my desk, it was also the last ubisoft game I received, I played it once for about  10 minutes.

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Holly Golightly

lololololol!!! Me too. I kid you not, mine is on my shelf right next to my computer desk too. Spooky.

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poee

QFT!

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Holly Golightly

Thanks. :)

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