Twitter Looking to Sell You More Followers

Posted 07/09/2010 at 5:35pm | by Ryan Whitwam

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Twitter is reportedly floating the idea of starting a service that would offer to make you a "Promoted Tweeter" for a fee. This could conceivably lead to a massive increase in followers. It would be quite the turnaround for the site, which has traditionally discouraged third-party services that promise to increase follower counts.

Twitter began gracing some high profile accounts last year with a spot on their suggested users list. Those that found themselves on the list gained up to 1 million followers. It's not clear how Twitter would promote users that buy into their Promoted Tweeter feature. Would they just show up at the top of search results, or are we looking at a sale of a spot on a new suggested users list?

Just having the most followers may not be worth the cost. Unless Twitter can target certain groups of users, the impact will be lessened. It's best to have a smaller audience of people that care about what you say, than a larger audience of people that just filter you out. Do you think users would see a benefit from a promotion service run by twitter?