Twitter Expands its Empire, Acquires Mixer Labs
Twitter Expands its Empire, Acquires Mixer Labs
Posted 12/24/2009 at 2:18pm
| by Bart Salisbury
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Why wait for someone to buy you the present you really want? Oft times you don’t get what you initially desired, if you get anything at all. Twitter cut out the middleman in its holiday shopping, and bought itself Mixer Labs, the developers of GeoAPI.
GeoAPI is the geotagging API tweeters can use to add current location to their tweets. According to the Twitter Blog, current location information allows “new and valuable services to emerge--everything from breaking news to finding friends or local business.” Adding Mixer Labs to Twitter’s bag of tricks will allow Twitter to know both “What’s happening?” along with “Where is it happening?”
Twitter’s move comes as a bit of surprise, given it isn’t very active in the acquisitions market. Last pick-up by Twitter was Summize, which it acquired in July 2008. Tom Krazit, of CNET News, speculates that perhaps all the new cash Twitter’s getting from recent deals with Google and Microsoft are burning a hole in Twitter’s pocket.
Image Credit: Twitter
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