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Intel and its hardware partners have made a concerted effort to bring Ultrabook pricing down, but just because we're seeing lower sticker prices across the board, does that mean the market for premium Ultrabooks is dead? Toshiba's committed to finding out, as evidenced by its new 13-inch Kirabook with PixelPure display. The Kirabook boasts a Retina-like resolution of 2560x1440, though the cost of ownership begins at $1,600.
If there's a single Ultrabook model that compares in style to Apple's MacBook Air, this is it, based on the press photos we've seen. It features clean lines, rounded edges, brushed aluminum, and a tapered design that gets as thin as 0.7 inches while weighing a mere 2.6 pounds.
Toshiba put considerable effort into building what it feels is a luxury Ultrabook. Constructed with a pressed magnesium alloy and a honeycomb-base, Toshiba says it's 100 percent stronger than aluminum alloy. It has a multi-fan phase cooling system, a stabilizing hinge that won't bounce around when you swipe and tap the 10-point multi-touch display, Harmon Kardon stereo speakers, and more.
"At the core of the Kira brand are products derived from inspired engineering," said Carl Pinto, vice president of marketing, Toshiba America Information Systems, Inc., Digital Products Division. "Products that will carry the Kira name will be more than a collection of the latest hardware technologies, but a statement of craftsmanship, fit and finish, and features built for the consumer's benefit, not technology's sake."
One of the main selling points is the display, which delivers 221 pixels per inch. Touchscreen models utilize Corning Concore Glass to protect against damage, especially since you'll be tapping away.
Other hardware consists of third generation Intel Core i5/i7 processor options (Ivy Bridge), 8GB of DDR3-1600 memory, and a 256GB solid state drive. Depending on the exact setup, pricing will range from $1,600 to $2,000, Toshiba says.
Interested? If so, you can place your pre-order beginning May 3 at places like Amazon, BestBuy, Microsoft Store, B&H, Adorama, and direct from Toshiba. Availability is scheduled for May 12.