Sport & Auto
- About Future
- Digital Future
- Cookies Policy
- Terms & Conditions
- Investor Relations
- Contact Future
Call it fear of commitment or old fashioned skepticism, but we have no idea how Fujitsu plans to pull off its latest marketing promotion. In what the company is rightfully calling a "unique proposition," Fujitsu's looking to create a life-long partnership with new Lifebook owners as part of its new Lifebook'4'Life replacement program.
The way it works is you purchase a new qualifying Lifebook and opt for the extended 3-year warranty, and Fujitsu will then replace your notebook with a brand new one every three years for the rest of your life. Not only that, but Fujitsu will kick in an extra 10 percent of the original purchase price to offset inflation. So what's the catch?
None that we can find, though there are a few niggling caveats. First, the offer is only valid to UK residents (bummer!). Second, while you can choose to keep your laptop after 3 years, doing so boots you off of the program. You also must hold onto your original purchase invoice so you can send in a copy every 3 years. And finally, your laptop has to be "in good working original order." Other terms and conditions apply, but nothing that strikes us as obvious deal killers, which then raises the question, how can Fujitsu afford to do this? For that, we don't have an answer.
Would you pounce on this if it were offered in the U.S.? Hit the jump and tell us what you think of Fujitsu's new promotion.