Sony just announced a new LCD television so thin that it makes even sickly looking Hollywood stars appear chunky by comparison. The 40-inch LCD TV in Bravia's ZX1 series measures just 28mm thick, and that's at its fattest portion. The thinnest portion measures a scant 9.9mm.

In order to build a chassis so thin, the new display utilizes an edge LED backlight. White LEDs come arranged on four sides of a light guide plate, boasting a contrast ratio of 3,000:1. A wireless connection to bridges the separate display and tuner components. To go with the ultra-skinny television, the company developed a dedicated wall-mounting unit 19.5mm thick. When hung on the wall, the distance between the front surface of the TV and wall is less than 50mm.

The KDL-40ZX1 will launch in Japan in October for about ¥490,000 (roughly $4,507 USD).

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