The Big Loser in This Year's Olympics: Adobe

Posted 08/15/2008 at 8:33am | by Paul Lilly

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It might not be well publicized, but there's a major war brewing between Microsoft and Adobe, and they're fighting for you. Each one of them wants to be your provider for rich media content, a task that has traditionally been served by Adobe with its Flash player, but one Olympic sized loss could change the game in Microsoft's favor.

It was Microsoft who won the deal to supply NBC with video-viewing technology via Silverlight for the Olympics in Beijing, and while Microsoft and NBC have ties that go back to their collaboration building MSNBC, Adobe could have been considered a favorite to the win the account based the mature nature of Flash technology. So how did Microsoft secure the gold?

"We talked about features like adaptive streaming, the ability to automatically keep checking how much bandwidth you have and deliver the appropriate quality stream and how to be smart about knowing what's coming up in the stream," said Rob Bennett, the general manager of sports for MSN.

In other words, Microsoft won the account on a combination of Silverlight's feature-set, and convincing NBC that Flash's scalability had never been put to an Olympic-size test, unlike Silverlight's underlying technology which is based on Windows Media technologies.

Of course, it's only one account, but it's not so much what Adobe lost, but what Microsoft gained. While download specifics have not been disclosed, we do know that it's registering 1.5 million downloads a day, and according to a spokeswoman for Microsoft, "in the last several days, more than 50 percent of the visitors to NBCOlympics.com on MSN already have Silverlight 2 installed."