Take a Sneak Peek at YouTube's Premium Lineup
Take a Sneak Peek at YouTube's Premium Lineup
Posted 10/31/2011 at 6:32am
| by Paul Lilly
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YouTube is arming itself with celebrity star power which, along with news outlets like The Wall Street Journal, will spotlight the video service's new selection of premium grade channels and content next month. Google is spending big bucks getting these deals in place, at least by pedestrian standards, reportedly investing $100 million or more in original content, according to Mashable.
Google has high hopes for what this venture can do for YouTube, drawing a parallel to how at one point cable television expanded home entertainment from just a few channels to hundreds of channels.
"Today we’re announcing that even more talented creators and original entertainment will soon join YouTube’s existing channel lineup, including channels created by well-known personalities and content producers from the TV, film, music, news, and sports fields, as well as some of the most innovative up-and-coming media companies in the world and some of YouTube’s own existing partners," Robert Kyncl, Global head of Content Partnerships for Google, said in a blog post. "These channels will have something for everyone, whether you’re a mom, a comedy fan, a sports nut, a music lover or a pop-culture maven."
According to Mashable, the premium channels will include familiar names like Madonna, Shaquille O'Neal, Aston Kutcher, and more. YouTube is also partnering with well known media and entertainment entities like WWE, The Onion, IGN, and others.
You can take a sneak peek and sign up to hear about new channels as they launch right here.
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gruvsf
November 02, 2011 at 4:14pm
Meh. I just saw the content providers and while some of them seem interesting (TED, IGN, SB Nation), I don't see how these partners will be able to still compete with cable TV or even Hulu. Access to content is still really tough as we shift to a-la carte and always on demand video, and what Solarscreen said about the content owners locking it up is still true in many cases. Youtube is great for certain things, but for watching TV and movies, it ain't even close yet.
Solarscreen
October 31, 2011 at 6:46am
Unless they add a lot of more mainstream fare, the line-up of content is the same as what you get from most any other provider - 99% junk. The major studios are keeping all the good stuff locked away while they scramble to find a way to make huge profits from their content libraries. While I can't blame them for trying, they may kill interest before a decision can be made. i feel like I'm picking through a landfill looking for a few scraps.
Morete
October 31, 2011 at 9:01am
Yeah, if it wasn't for the binding contracts that the movie studios have locked up with cinemas, pay TV and networks, things would be different. I think the movie studios would love to get most if not all of their content streamed to the internet for the price of an itunes song download. Hopefully something will give in the near future.
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