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Brand loyalty is a funny thing. It's one of the reasons why AMD vs Intel, Nvidia vs AMD, and Windows vs Mac OS X (vs Linux) discussions tend to boil over almost from the get-go. Sometimes these discussions are inevitable, like when market research firm comScore recently posted figures showing Android destroying the competition, including Apple, in mobile market share. Were the numbers accurate? Do users really prefer Android over Apple? Business Insider set out to answer those questions and uncovered some animosity in the process.
Business Insider wrote up its own smartphone survey and then pinged more than 2,000 users, almost all of which already use smartphones. Among their findings, BI found that most Android users refuse to even consider buying an iPhone because they "hate Apple." This raises an interesting question, that being whether Android is so popular because of Android, or are users attracted to Google's platform because of their disdain for Apple?
Maybe a little of both, or maybe neither. Here are the options Android users had to choose from when asked "What might make you buy an iPhone instead?"
Over half of Android-using respondents chose the last option at 55.7 percent, the next closest being the second option at 31.2 percent. But are the responses fair?
"You should go back and look at the choices for that question," one commenter wrote. "The 'Hate Apple' option wasn't what I wanted to pick, there just was no actual answer that matched my response. I don't 'Hate Apple' but there was NO way I would pick the other options. Go look at it..."
We can probably predict the answer to this one, but what are your thoughts on Apple? On Android?