Survey: 64% of Gamers Prefer Discs over Downloads
If you live in the fast lane of bleeding-edge tech, you probably believe physical media’s on its deathbed – just a couple coughs and a close-eyed “ahhh” away from casting off its mortal coil. That impassioned eulogy you’ve been working on, however, might be a little premature, according to a survey from Ipsos MediaCT. The survey, which fell into the hands of over a thousand people, found that a whopping 64 percent of gamers still like their media the way we like our women: tangible.
“I believe the preference for physical discs amongst next gen gamers reflects the potential value they derive from the pre-owned market, which is holding up the preference for physical – this is unlike the music and film markets,” said Ipsos MediaCT director Ian Bramley.
The same survey found that music and film’s digital rejection rates were at 45 and 51 percent, respectively.
“Physical games discs have a long and well-established history, which is a deep mindset to change – particularly when gamers build a physical collection as they fear losing digital versions. And in-store browsing is also important to buyers,” Bramley added.
Gamers’ fears, we might add, aren’t unjustified. Multiplayer server shutdowns have become commonplace on consoles, and PC DRM has – in some cases – turned “ownership” of a game into a total farce. The digital revolution is one of convenience, no doubt, but at some point, we’re forced to ask: how much are we willing to give up for convenience’s sake?