Surface Sales May Surge to 1 Million Units in 2012

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maxeeemum

"MAY" ..... LOL!

"SURGE"..... ???

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jumanisu

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Baer

I really like my Surface RT. Look, I have a very high powered desktop (takes a 1200 Wt PSU to power it all under load) which I am keeping running Win 7 for a while, and I have a very good Lenovo ThinkPad which I have now put Win 8 on but I find myself carrying around my Surface Rt. I use it to give PowerPoint presentations, to show videos, to work on Word, Excel Etc. files and to get to the web Etc. It is light, it is fast and it plays music well. It has really excellent battery life and a good sized screen and guess what.... it has a USB port, yes a real USB port. The biggest negative so far is that the mail program that comes with it is web mail centric. Many of us are not Facebook, g mail iKiddies, we use and will continue to use POP 3 mail for a variety of reasons but except for that I really like it.

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theplustwo

It's always funny when the real numbers come out and all the people reporting Microsoft under performing and falling short suddenly go silent.

Personally, I'd wait for the Surface Pro or even Surface 2 (or whatever they end up calling it), but I'm confident that within a year or two Windows 8/RT based devices will have a significant usage margin over iOS and Android combined.

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Paper Jam

I think that if MS can get the price on Pro down to where it is competitive with the iPad, MS has a chance. A fully functional Windows tablet would interest me. But the iPad is entrenched as an elite device, and Android has locked in the low and mid ground. And both platforms have a huge lead in apps over RT. I just don't don't see a reason to go RT. If WP8 starts gaining momentum then maybe, but as for the next few years, I think Apple will remain king of tablets and Android king of smartphones. Surface RT and WP8 just took too long to get to the market and are stuck playing catch up while their competition is still getting better.

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maxeeemum

I don't think so!!!

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DeltaFIVEengineer

What real numbers are you referring to? An estimate is not a real number, it's an estimate.

What's more telling is the fact that Microsoft drastically cut their future supply. That is a real number.

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theplustwo

The actual numbers are not out yet (as we're still in the midst of the holiday season), but as the quarter progresses, we're seeing news reports shift from "Surface under performing" and "Windows 8 selling 'modestly'" to articles like this.

I just thought the initial articles about how well or poorly Windows 8 and Surface sales were doing were really premature, given that they were coming out before Black Friday, before the holiday season and before any meaningful sample size of sales data existed from which to make projections.

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Peanut Fox

...That's really optimistic. What about these devices will the mainstream find appealing over the competition?

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theplustwo

I may seem a little over optimistic in my post above, but the insanely huge market share of Windows is a true "silent majority." People tend to forget that desktop versions of Windows make up about 70% of the global usage share of operating systems.

As those users gradually upgrade (either by purchasing upgrades or new devices) it won't take much for Windows 8 (or Windows 9, which is why I said two years above) to blow past all other OSs. If *half* of everyone running Windows 7 or older upgrades within two years, devices that can run WinRT apps will have a huge margin over iOS and Android.

Note: I wasn't talking about phones. Just tablets, ultrabooks, laptops, etc.

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wolfing

that's the beauty of the word 'may'. It 'may' also sell one hundred billion units!

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kitsunekaji

My thinking is this: MS has loads of cash already, right? So why not sell the RT (from launch) at a more reasonable price? Something like $500 and $600 -maybe even less, then add $100-$200 more for the Pro?

I am no economist, but wouldn't people flock to it even more than they already have, given that the price to performance ratio would be equal to or better than the competition? Hell, they'd even be getting free advertising for Win8!

Why be so greedy?

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Peanut Fox

The SurfaceRT is already 500 and 600. The pro starts at 900, which is 100 dollars more than your suggestion. For what it is I think the price is pretty fair.

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I Jedi

"Why be so greedy?"

Since when is making a buck greedy?

I agree that they should undersell the Surface in order to create more widespread adoption. As far as I know, they do this with their Xbox 360s, but only because they know they'll recoup the lose back in game sales and Xbox Live. The problem, I believe, is that the same cannot be said for the Surface because not many people are willing to buy an application for 60$. Microsoft might be better off creating a tablet designed for businesses and create applications included for that purpose. This is what the Windows Surface Pro is for, so I think they'll have more success in that area than they have with your average consumer. Even I wanted a Surface RT, but because of the steep price, I bought two Nexus 7s for the price of one Surface RT. It's all about voting with your pocket, and you're right, the Surface is too expensive for most consumers, but again, they'll probably be better off selling Surface Pro towards businesses.

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Paper Jam

You nailed it. Why buy Surface RT when you can buy two Nexus 7 for the same amount? But I do think Pro could be big with consumers as well as business if they would sell it at a price that is competitive to iPad, and with better marketing. And if they could get RT down to that $300 range to compete with Android, that wouldn't hurt. But until RT gets a lot more apps, its going to have trouble keeping up with iPad or Android.

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gmvolk

Hate to be nit-picky Paul, but only 1.3 sales?
"her firm estimate 1.3 Surface sales in Q4."
Don't see how that will get them 1 million!

Seriously though, looking over tablets and comparing what I would want, I really think the Surface Pro could be the one. I like the fact that I *could* run normal windows programs on it and not just Angry Birds. I would want something I could put OpenOffice on to manage spreadsheets that I use daily.

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Paul_Lilly

1.3 Surface sales, give or take a million. :P Good catch.

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