Study: Young Adults Would Rather Post Facebook Updates than Twitter
Study: Young Adults Would Rather Post Facebook Updates than Twitter
Posted 06/01/2009 at 6:32am
| by Paul Lilly
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With all the media coverage and celebrity reception, you'd think the whole world was Twittering by now (we certainly are!). But surprisingly, a new survey suggests the social networking phenomenon has yet to catch on among the 18- to 24-year-old crowd who also have profiles on social networking sites like Facebook and MySpace.
"Twitter dominates the news, but clearly we're only touching the surface of its potential as a marketing vehicle," Participatory Media Network co-founder and chairman Michael Della Penna said in a release. "This is a classic 'glass half full' scenario for Twitter because it's clear that Gen Y has an appetite for social networking, but still hasn't fully embraced micro-blogging. There is a tremendous opportunity now for marketers to develop strategies to get this important group active on Twitter too."
Conducted by Pace University and the Participatory Media Network, the survey pinged the young age group and found that all but 1 percent had a profile on a social networking site. However, only 22 percent said they use Twitter. Of those who said they do use Twitter, the survey showed that 85 percent of them follow friends, a little over half keep tabs on celebrities, and 29 percent follow family members and companies.
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Mighty BOB!
June 01, 2009 at 8:15pm
I could not possibly care any less about Twitter than I already do... or would that be don't?
Vano
June 01, 2009 at 5:26pm
Personally I don't understand twitter as the concept. I just don't see anything in it that is so...excited to be about, it's nothing new, needless to say nothing revolutionary as many trying represent it as.
comptech08
June 01, 2009 at 10:46am
Had twitter for about two days. It was very stupid. I had about 20 people already following me and I had no clue who they were and I was following people i didnt know. Even after i deleted them all, people still were following me. I sad nah. Had myspace but it gets phished all the time. Not secure one bit. Gotta facebook, but dont do much with it at all. Talk to a couple friends now and then, but not much.
ubuwalker31
June 01, 2009 at 10:20am
Twitter is marketed towards older people (think of all the exposure on CNN) while Facebook is marketed primarily towards students.
I get the best of both worlds by having Twitter update my Facebook feed!
DBsantos77
June 01, 2009 at 8:18am
I say screw all networking sites. I'd rather keep everything old school - Phone, maybe AIM but most importantly ..IN PERSON? Are we going to start video conferencing our dates? ***k that.
Devo85x
June 01, 2009 at 7:12am
I'm 17 and I: never used myspace, made a facebook to get friends off my back about it (but only used it 5 minutes), dont use twitter (none of my friends do ether)...
BobbyPhoenix
June 01, 2009 at 7:11am
Almost the same here. I have only a myspace account due to a friend saying "you gotta have one" way back in the day. I don't even know if I remember how to sign on anymore. I personally can't stand all these so called social networks. To me it's not really social at all. I would rather go out and meet up with buddys than post pictures, or type "I'm eating now".
GFC
June 01, 2009 at 6:55am
18 years old and doesnt use any social networking sites. Can someone explain to me, what the hell is happening in theese intertubes? Does everyone feel like a star today, so that if you don't have at least 5 twitter accounts, you don't count as a human being?
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