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The stereotypical Mac user is apparently not so stereotypical. While often portrayed as smug, self-righteous, and clueless about Windows-based PCs, it turns out they may well be smug, self-righteous, but not so clueless about PCs.
According to a recent study by the NDP Group of 2,300 households, nearly 85% of Mac owners also own at least one Windows-based PC. Mac users also tend to be more acquisitive of electronic gear than their PC counterparts, being more likely to own an iPod, digital SLR camera, a laptop, and three or more computers. Not surprisingly, Mac households also have pretty deep pockets, with 36% of them reporting incomes greater than $100,000 (compared to 21% of all consumers).
The study also reports that Mac penetration is on the rise. Between 2008 and 2009, the NDP Group reports, Mac households jumped from 9% to 12%, a possible sign of the effectiveness of Apple’s “I’m a Mac” ads. But this increase doesn’t necessarily appear to be at the expense of PCs, with Mac owners being likely to have a PC as well.
Image Credit: The NDP Group
Comments are closed on this article
nekollx
October 06, 2009 at 4:59pm
or Salibarry steak?
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Coming soon to Lulu.com --Tokusatsu Heroes--
Five teenagers, one alien ghost, a robot, and the fate of the world.
linkmaster6
October 06, 2009 at 2:55pm
>.>
and most millionaires have expensive art, doesn't mean its useful
mattman059
October 05, 2009 at 2:05pm
People like macs because they dont have viruses..
Okay Apple...lets get market penetration, and get your adoption rate up...good job
Well wait...Higher critical mass, higher market penetration...increased risk of viruses..surprise?!
omgwtfvirus?!Yeah good going apple...
</sarcasm> (just for all those dumbasses out there that couldnt tell)
Havok
October 05, 2009 at 3:33pm
That comment's outta left field! But very true nonetheless. I like how hypocritical Apple users appear to be.
"Oh power pc is SO much better than PC's but I still need one to play games, or do work..."
OMGWTFBBQ
mattman059
October 05, 2009 at 5:55pm
The part that i love the best (atleast for now) is that the majority of Macs run on Intel processors....so the only thing that makes it a Mac is the OS...and I like how the article refers to them as Mac's and PC's. But if you think about it, the alternative to Mac (for most users) is Windows...There goes the Mac Vs PC commercials out the window.
still funny commercials though...
lunchbox73
October 05, 2009 at 1:39pm
Statistics show that 32% of statistics are misleading according to a recent statistic study.
big_montana
October 06, 2009 at 10:31am
54% of people who read this will think all Mac owners are Republicans!
nekollx
October 05, 2009 at 6:40pm
67% of all people know that
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Coming soon to Lulu.com --Tokusatsu Heroes--
Five teenagers, one alien ghost, a robot, and the fate of the world.
mattman059
October 05, 2009 at 6:46pm
84.3% of people who read this will think that this post is pointless.
1337Goose
October 05, 2009 at 6:58pm
Nah, I don't have a statistic for you. I just felt like jumping on the bandwagon...
~Goose
nekollx
October 06, 2009 at 9:58am
14% of all readers of this thread have the same thoughts.
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Coming soon to Lulu.com --Tokusatsu Heroes--
Five teenagers, one alien ghost, a robot, and the fate of the world.
winmaster
October 11, 2009 at 8:04pm
3.141592654% of Mac users have an IQ that is greater than or equal to that of a 3.141592654 year old.
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The quick brown fox jumps over the lazy dog.
