Study: Males More Active on Social Networks, Receptive to Ads
Study: Males More Active on Social Networks, Receptive to Ads
Posted 04/16/2009 at 2:03pm
| by Andy Salisbury
2
Comments
Print
According to a recent study by eMarkerter, we males spend more time on the Internet, and respond to ads more positively than our female, web-surfing counterparts.
According to the study, there are currently 95.9 million men browsing the net, compared to 103.2 million women. And, while men are a (slight) minority compared to women, they’re still targeted by advertisers in a big way. They spend more time on social networking sites, reading/writing blogs (hey!) and listening to podcasts (did I mention that we here at Maximum PC just recorded our 100th?) than women do.
Gents, just know that we, by default, happen to be more susceptible to online advertising. But, if you follow this rule of thumb, tweeted from the guitar shredding hands of John Mayer himself, you should be fine: “If you're on a website that says out loud ‘congratulations, you've won!’, you can be pretty sure you're up to no good.”
Well said John, well said.
Image Credit: Ars Technica
More like this
winmaster
April 16, 2009 at 3:46pm
"Gents, just know that we, by default, happen to be more susceptible to online advertising. But, if you follow this rule of thumb, tweeted from the guitar shredding hands of John Mayer himself, you should be fine: 'If you're on a website that says out loud "congratulations, you've won!", you can be pretty sure you're up to no good.'" This ad appears on www.mycokerewards.com, which is hardly being up to no good.
--------------------------------------------------------------------------------------------------
The quick brown fox jumps over the lazy dog.
ashegam
April 16, 2009 at 2:11pm
Ha? The internet has ads?
Something must be wrong with my firefox browser as I haven't see ads in years :)
Connect with MaximumPC
Featured Content
We introduce Intel's latest class of tablet killers and review 4 of the first Ultra...
Where have all the memorable videogame enemies gone?
This month's issue
Feature
11 Hardware Hacks
Feature
Overclock Your CPU
How-To
Supercharge Your Smartphone
Build It
A Powerful $830 Rig
Most Commented Articles
Latest Max PC Tweets
- maximumpc: Analysts: 9-Inch Kindle Fire This Summer http://t.co/QDYApwCZ1 day 1 hour ago
- maximumpc: Micron: DRAM Prices Likely as Low as They're Going to Get http://t.co/fFUWuFOm1 day 4 hours ago
- maximumpc: Yar, Mateys! All Of Pirate Bay Made Available As A Single 90MB Zip File http://t.co/j5LHlXEZ1 day 6 hours ago
