Study: China Willing to Pay More for Green Tech

Posted 01/07/2010 at 6:05am | by Paul Lilly

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Business churning out environmentally friendly products have reason to look overseas. According to a study performed by consulting firm Accenture, Chinese consumers are willing to open up their wallets wider than Americans to pay a premium for 'green' electronics.

"Virtually all -- 98 percent -- of Chinese consumers, compared with just 43 percent of consumers in the United States, reported such willingness," Accenture said in a report released this week.

Accenture noted that the disparity between consumers from the two nations is "one of the most surprising findings" of the company's research. China wasn't alone, however, in its willingness to pay more. The report also noted developing countries shared China's sentiment, with 84 percent of respondents from emerging countries putting a premium on environmentally friendly gadget. Compare that to just 50 percent of respondents in mature markets.

"Consumers, especially those in emerging markets, clearly indicated their interest in products that have a less-harmful effect on the environment -- and are willing to pay more for such products," the report said.

Image Credit: toyotainbusiness.com