Study: Bing Beats Google in User Experience
Study: Bing Beats Google in User Experience
Posted 06/29/2009 at 6:25am
| by Paul Lilly
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What does a search engine have to do in order to pry users away from Google? We're not sure, but maybe more people will come if they think there will be punch and pie. Building a better (arguably) search engine isn't enough, according to a new study.
In a small case study, Catalyst Group found that users preferred the design and feature-set of Microsoft's Bing over that of Google. However, those same users said they would stick with Google, citing similar search results and familiarity with the search engine's Web services as reasons why.
"Bing generates interests, but it's hard to take me away from Google because I'm so comfortable with it," the subjects who chose Google told Catalyst researchers. "The differences are very small. They're too small for me to switch to Bing."
It should also be noted that the case study only including 12 participants.
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bananaripe
July 02, 2009 at 1:42am
I like Bing design, it is nice and changing depens on the city. it's cool but I will stay with google because site are more update there, google index a new site quickly and show more request.
maza13
June 30, 2009 at 11:58pm
I now use Bing for all my searches, I specially like the video preview and not for the adult videos by the way. I like how I can mouse over an image and select similar images, which has been useful in many cases. I never liked Google that much to begin with, and this is definetly a step up from the old MSN Search.
MRrelabled
June 29, 2009 at 7:17pm
They're all the same, mostly the same results, Google use to be different, now it's not even so different it even assumes that I have a spelling problem and searhes for some else so I have to again start using the +this +is +"exaclty what I'm searching for method"
alanmc76
June 29, 2009 at 11:08am
And so the great Sahara Project fails. At least they didn't recruit Jerry Seinfeld on this one. Perception IS everything.
___________________________________________
-- "What am I, MacGyver? Fix it with what?"--
demosthenes
June 29, 2009 at 10:04am
In my experience bing gets terrible search results compared to google. I also can not seem to convince it that even though I live in Germany I speak english and am solely interested in sites in english.
____________________
.a nut for a jar of tunA
Dalzig
June 29, 2009 at 8:15am
Sure, Bing looks nice. No one can deny it. However, I've had much better searching experiences with Google than with Bing.
Using the Shopping section of each site to search for "microphone"....
Google gives microphones as results no matter how you sort it.
Bing gives you microphones when sorted by "best match," notebooks when sorted by "best user ratings," and cameras when sorted by "best expert ratings." The only "decision" trying to be made here is to make me buy large dollar items I wasn't looking for.
dracx619
June 29, 2009 at 7:02am
12 participants? that means diddly squat! thats a major catalyst FAIL to be posting results for a 12 person study. as small froup study should be at least a few hundred.
shutout5591
June 29, 2009 at 12:48pm
amen brotha. 12 people don't mean crap. Statistically insignificant.
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