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Starcraft is arguably the most popular game of all time, and certainly one of the most enduring. Will the sequel live up to the original? Blizzard certainly thinks so, which would explain why the developer has spent over $100 million on the project thus far, according to a report in The Wall Street Journal.
"There is no shortage of consumers for Starcraft," Activision Chief Executive Bobby Kotick said in an interview last month. "For a game that is more than 10 years old, there's millions of people still playing it.
Despite the big budget, Activision-Blizzard fully expects the Starcraft franchise to rake in up to ten times as much in profits. Kotick described Starcraft as one of the company's seven "pillars of opportunity" during an analyst meeting last month, and said that each pillar could deliver between $500 million and $1 billion of operating profit over its lifespan.
Interestingly, Starcraft II won't use a subscription model in the U.S., though the game will carry a monthly fee in other markets, such as Korea, WSJ reports.
Starcraft II will launch on July 27 for $60.