Starbucks Now Offering Discounts to Foursquare Mayors
Starbucks Now Offering Discounts to Foursquare Mayors
Posted 05/17/2010 at 3:24pm
| by Ryan Whitwam
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There have been instances of small bars and restaurants giving discounts to the Foursquare user with the most visits to the establishments (called the Mayor in Foursquare jargon). This, however, is the first real example of a national business offering discounts on such a scale. Starting now, and running through June 28th, the mayor of any particular Starbucks location will get a $1 discount on a Frappucino there.
Starbucks seems to have embraced the social game where users check-in as they go about their business, racking up points and getting badges for completing achievements. The coffee chain previously created a "Barista badge" for Foursquare users. This promotion isn't interesting because it's such a great deal, but because it shows companies are beginning to see the advantages these social games can have in marketing.
Are you a Foursquare user? If so, what sort of product tie-ins do you think would work?
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Lemonjellow
May 17, 2010 at 6:16pm
~gazes up at the enormous Starbucks sign~
(26 years) it had taken him to learn what kind of smile was hidden (within the Starbucks logo). O cruel, needless misunderstanding! O stubborn, self-willed exile from the loving breast! Two (coffee)-scented tears trickled down the sides of his nose. But it was all right, everything was all right, the struggle was finished. He had won the victory over himself. He loved Big Brother.
Vegan
May 17, 2010 at 5:09pm
I hate Foursquare. I don't CARE if you're Mayor McCheese of the local McDonald's. I don't need to hear about it. Life isn't a contest.
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