Spotify Has 1.4 Million US Users, 175,000 Paid Subscribers
Spotify Has 1.4 Million US Users, 175,000 Paid Subscribers
Posted 08/08/2011 at 2:30pm
| by Ryan Whitwam
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Music streaming service Spotify launched in the US just a few weeks ago, and a source has let it slip that the company already has 1.4 million US users. Also of great importance, Spotify has apparently snared 175,000 users for paid accounts. Not bad for a service that is still invite only.
The music labels that Spotify partners with are quite interested in the conversions rate, that is, the proportion of free users that upgrade to the paid plans. Based on these leaked numbers, the current conversion rate is at 12.5%. Not bad, but lower than the service’s 15% conversion rate in Europe.
A possible reason for the lag is that the current US free offering is a little less restricting, for the time being at least. Another notable number is that Spotify’s entire European user base is just 1.6 million. We imagine that when Spotify opens for all comers in the US, their numbers could balloon. This streaming music thing might work out yet.
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ShyLinuxGuy
August 09, 2011 at 8:13am
I got an invite, installed Spotify on my computers, used it for two weeks, and removed it. It's overhyped--it's not bad, it's just, well, overrated.
I Jedi
August 08, 2011 at 3:37pm
I tried Spotify, and I really did not like it at all. The U.I. just doesn't click for me as well as Rhapsody's U.I. Rhapsody recently redid their music player online, and I find it very straight forward and easy to use as compared to Spotify's client.
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