Sony Ready to Cash in on 3D Frenzy with New Receivers, Blu-ray Player
Sony Ready to Cash in on 3D Frenzy with New Receivers, Blu-ray Player
Posted 07/06/2010 at 6:01am
| by Paul Lilly
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We're guessing there won't be scores of consumers who chuck their home theater equipment to the curb so they can go out and buy 3D-capable components, but for those who planned on upgrading anyway, is 3D where it's at?
Electronic makers are hoping so, including Sony, which just launched its new Elevated Standard (ES) AV receiver line, including the STR-DA5600ES, STRA-DA4500ES, and STR-DA3600ES, as well as a 3D Blu-ray player, the BDP-S1700ES. That's all well and good, but what do the AV receivers have to do with 3D?
"By focusing on seamless integration with custom home theater control partners, Sony is working to deliver products that support the custom and specialty retail business like no other manufacturer," said Brian Siegel, vice president of Sony's home audio and video business. "Because Sony is involved in every stage of the 3D ecosystem, specialty dealers and installers can rest assured that our AV components leverage that deep expertise to deliver the most technically advanced experience possible."
Sounds like a whole lot of nothing, but there is a point to the marketing. According to Sony, the new ES models offer 3D pass-through, which means they're able to take 3D video from connected devices and pass them through to a 3D compatible HDTV.
See here for full specs, pricing, and release dates.
Image Credit: Sony
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gliscameria
July 06, 2010 at 3:17pm
This reminds me of the 80s. What's up with that huge and no doubt heavy as hell receiver? Aren't we going slim and light these days? Should I put this in some ancient stereo cabinet along with my gigantic stereo billion band equalizer? Am I the only one high enough to realize that you don't need any special equipment (other than glasses) for the 3D they plan on using? Where's the turbo button on this beast?
//Glis
Ashton2091
July 06, 2010 at 11:50am
I just don't see 3D taking a massive hold. I theaters...sure. I guess we'll see. It just doesn't seem like that breakthrough technology. I mean...3D has been around for a long time. Only now you can have it in your living room at the price of a bunch of seriously expensive equipment. 3D glasses are crazy expensive. whatever happened to the cheap paper glasses? lol..kidding. I guess only time will tell...I'm a audio video enthusiast...but i don't see going and buying thousands of dollars in equipment and movies just so I can simply have things appear closer. But again, thats just me. Who knows...I say that, but...even I may be pulled in to it.
Carpnter
July 06, 2010 at 8:03am
It has been quite some time since the Sony ES series has been good equipment.
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